You really can organize everything in 3 steps…

And here they are:

  • Identification
  • Preparation
  • Execution

Identification is the 1st step to organize everything

This is the skill of asking questions.

Everything comes from asking questions.

Rudyard Kipling illustrates this with his famous 6 Honest Men.

"I keep six honest serving men (they taught me all I knew); Their names are What and Why and When and How and Where and Who"

The technical words here are differentiation (finding differences), and integration (finding similarities and connections).

Practically speaking, get into the habit of asking yourself automatically the following types of questions:

• What is the most effective thing to do in this situation?
• What does this mean?
• Is that correct to my honest assessment of reality?
• If this was better, what would be different?
• How does this work?
• Does that matter?
• What other questions could I ask?

Preparation is the 2nd step to organize everything

Preparation may include creating a plan of how you want things to be, gathering together the tools that you will need to get organized, or chilling out for a while to 'psyche yourself up' for the challenge of organizing.

Execution is the 3rd step to organize everything

Execution is that final moment of action that completes a definite step towards a goal.

Like an executable 'EXE' computer file, you activate it, and it executes the instructions that have been carefully organized by the programmer.

The skill of executing a task is about that precise moment in time in which we gather the willingness to act on something.

To control thought in such a way that we direct it to activate our body so that something gets done.

If it is a step towards a desire, it has to be done, regardless of whether we 'enjoy' the task or not.

In summary..

My highest recommendation for organize skills is to think on paper. Get into the habit of writing down your ideas, things to remember, inspirations, and anything at all that weighs on your mind.

The 3 steps to organize everything are Identification, Preparation, and Execution.

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(adapted from this thread on Linked-in)

Defining the problem: Undesirable Effects

Here's a few UDEs:

* Despite the logic of TOC, getting sufficient interest by the client to evaluate a solution and then make a change is not an easy sale.

* In the "fuzzy front end" of communicating the benefits of the TOC Marketing differences and outcomes, client companies often glaze over

* Client companies conclude that TOC-Marketing sounds too theoretical

* Client companies conclude TOC-Marketing requires more of an organizational readjustment than they (believe they) can stomach.

* Many so called marketing professionals are involved in advertising, promotions and PR which is not the right level to initiate TOC Marketing. (precondition)

* If the target is not sufficiently ambitious clients believe they can continue on their normal basis.

toc-marketing-udes

Visioning a solution: Desirable Effects

* Crystallizing the recognition of need by companies who need "real" (i.e.TOC) marketing

* Spark interest in TOC Marketing

* Trigger action to pursue TOC Marketing

* Buy-in for strategic marketing may require access to the CEO

toc-marketing-des

Beginnings of an S&T Tree

(most entities adapted from the above linked thread with other contributors)

Necessary Assumptions

* In direct response marketing we learn that it's better to have a hungry market, than a market we have to educate.

Strategy

* Introduce TOC Marketing strategy formulation in 'language' readily understood by each different client which begins them in the path to full TOC Marketing implementation.

Tactics

* I would not, initially, discuss TOC Marketing as as a concept with a client but use the TOC methodology to help them develop a highly ambitious target.

* Show that the market is actually significantly bigger than the segment they are attacking and then that a different approach is required in order to grab a bigger chunk of the total market and thereby make more money.

* Handling of the psychology of making a complex business sale. The sale of a change management process

* Sell the potential that the business is missing out on, not the methodology. Once they have understood the magnitude of the potential benefits of change (and that they would like to achieve those benefits) you can take them to the next step.

Join the conversation on Linked-in TOC Marketing.

See my TOC tag page.

Originally posted 2009-12-03 00:31:42.

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