On the homepage you will see a major change…
… Because there is more to you than just work, business, and marketing.
There's more to me too…
I'm going to share with you a lot of new ideas, resources, and experiences, that I'm transferring from my various other websites, covering 4 key areas of 'personal adventure' that lends itself to a 'work life balance'.
What's more, I'll soon be traveling — and I'm taking you with me.
So check out the 4 new sections below, and stay tuned for more as I gear myself up for another year of flashpacking!
…to balance the equation:
- Engineer your ideal lifestyle (for health, wealth, security, environment and more)
- Delve into the inner workings of your mind (super intelligence and total mind control)
- Join me on the beaches and valleys of world travel (flashpackers and global digerati)
- Contribute to the rise of Civilization 2.0 (political science, activism, etc)
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I've just expanded the Aggressive Planning and Aggressive Research section main pages with the main categories and some definitions, guidlines, and ideas for each.
With this as your foundation, you will be able to find other resources for marketing campaign planning and particularly marketing research by searching online.
And the structure that you have from here will give you a very strong foundation for making sure you cover all possible important areas for your aggressive marketing.
Enjoy 
I will of course do similar expansion for the remaining 4 areas of aggressive marketing in due course. Please leave me comments or questions to help guide me into developing the right areas of the aggressive marketing mix that will most be of interest to you.
Originally posted 2008-03-30 14:19:48.
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How much creative design work should be included in professional quality direct response marketing?
Whether it be offline: brochures, flyers, billboards, direct mail, etc. Or online: websites, banners.
I haven't seen the AWAI Creative Design program, but I am a member of AWAI and highly recommend their courses to anyone involved with marketing, advertising, sales and copywriting specifically.
If you are a graphic designer, interested in knowing what kind of designs really work for making sales through advertising and marketing, rather than just creating pretty creative pictures, check out the AWAI Graphic Design course (and then I'd love to know what you think of it).
Originally posted 2009-09-20 17:25:37.
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If you work in sales, marketing or advertising, you have to check out this video.
On the eve of his retirement, copywriting legend Ted Nicholas looks right at the camera and tells you how he did it – and how you can follow in his footsteps.
Exposing:
-
How to use the “Best Kept Secret in Entrepreneurship” for instant cash infusions ( min 4:21).
The 4 functions of business, and which one needs the most attention after your cash-flow troubles are behind you – focus on the wrong one and you may as well be a hamster on a wheel (min 6:12)
- And much more.
Click here to obtain your FREE video download
Originally posted 2009-09-15 18:50:48.
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You have 5 routes available to beat your competition…
- Superiority of Product – Sometimes easier said than done…
- Superiority of Promise – Evokes more desire, attracts more people, and makes your offer more believable.
- Product Role – Create a home for your prospects identification with your product
- Direct Response – Escalate your claims beyond that of your competitors, shift mechanism explanations, or invate new markets
- Direct Attack – Expose their flaws, tactfully, but without mercy.
(or you could just buy them out)…
Originally posted 2008-12-12 23:02:48.
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Market Research has its roots in Focus Groups using Psychoanalysis for interpretation of results.
That perfectly suits the old saying attributed to Mark Twain: "There are three kinds of lie: Lies… Damn Lies… and Statistics".
Speaking of which:
Here is a great example of how political polls are slanted to create results that are always in favour of the candidate no matter which option you pick.
political polls that slant results in the politicians favour
Can you see the problem here?
The poll pre-supposes that Barrack Hussein Obama can and will in fact lift the economy. The 'worst' option selectable is that it will take longer than 18 months.
This eliminates all chance of the respondent voting that Obama can not lift the economy, that he will only make things worse with his multi-billion economic stimulus plan.
Probably not the political marketing message that this poll organizer wants to find.
So soon we will see news coverage explaining general all round confidence in Obama lifting the economy at some point over the next 2 years.
Remember, there are 3 kinds of lie: Lies, Damn Lies, and Statistics.
Be sure to find marketers that collect and interpret market research data in a fair, balanced, and objective way.
Originally posted 2009-01-19 20:08:50.
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Purpose
To help bring about a better world through combining marketing, product development, and efficient business practice.
Values
Individuality. Liberty. Health. Creativity. Happiness. Love. Children. Adventure. Personal Development. Learning.
Objectives
To work on different marketing projects worldwide, traveling every so often, exploring the world as I contribute as much as I can.
Projects
Currently contracted with an investment information provider as Online Marketing Manager.
Working on various online marketing projects of my own design.
Trying to find an efficient healthy balance between work, rest and play.
Pleasures
Traveling South East Asia for 14 months from January 2006 until March 2007 was very special.
Working from a laptop. Enjoying tropical leisure time. Meeting new people. Learning a new language (I was in Thailand most of my time so can now hold a very basic conversation in Thai).
Yes the picture is of me: Black shorts. White gloves. Headache.
Back in London, what I do for fun: read a lot… work on marketing and writing projects… and spend time with special people.
Originally posted 2007-12-23 11:30:13.
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Short cool video revealing some of the incredible globalization trends…
We are living in exponential times.
These are exciting times to be alive.
And they lead us in one direction with 2 very different possible outcomes.
The direction is the globalization and integration of our breadth of experience.
The 2 possible outcomes is a) total government control or b) total individual freedom.
Business innovation and the rise of the New Professional will serve to decide that fate.
Consider this video: The Walls Come Tumbling Down.
Originally posted 2009-07-12 13:56:56.
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This one has really "cooked my noodle."
Mark Joyner is running a rather controversial experiment that
has already sent the marketing experts into a tizzy.
You've probably heard of his book "The Irresistible Offer" – it's
what some call "one of the top 5 marketing books ever written"
and has been one of the best-selling marketing books of the last
3 years week after week.
Mark thinks that by giving it away in ebook form he is actually
going to boost sales of the book:
Is he right?
Only time will tell, but he makes some really good arguments -
even if they seem to fly in the face of what many people have
been saying over the last few years about the relationship
between digital downloads and print media.
I'll be watching this one closely, and so should you.
Meanwhile, you should also definitely grab the download.
Dr. Joe Vitale said that the book is "the first breakthrough in
over 50 years" and it seems the entire pantheon of marketing
gods are in agreement.
It's a deceptively simple read, but well, that's what Mark is
famous for
Originally posted 2008-05-17 20:25:40.
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One of the copywriters best friends is the 'hook point'.
Using a hook, the copywriter forces the reader to latch on to the copy until his curiosity and hope that the hook point instills becomes satisfied.
In simple terms. The hook is the big attention grabber of the sales piece.
Position vs Hook
The position reflects the broad beliefs, frustrations and desires of the prospect in relation to your products/services USP.
Positioning is about creating a single slot in the prospects mind where he pins your product to
a position is only one position.
Kleenex = tissues
Fairy = washing up liquid
Heineken = beer
Red bull = energy drink
The narrower you can focus the position, by creating a new category in the market, the better.
First there was beer. Miller, Heinekn, Carlsberg. Which to choose?
Then there was Miller Light. A 'light' beer. So if you was concerned about callories and weight, Miller Light owned the position in your mind for the best beer to have.
You can use the following format to help identify your company/product positioning statement.
My product helps [whom?] do [what?] better than any other product in the world by [how?]
The Hook
And the hook is the specific concept that forces them to be interested specifically in what you have to say.
You can have a product position and a specific hook for a specific promotion. You will not always use the same hook, but you always have the same position.
E.g. John Carlton uses this as his opening body copy paragraph.
There are four 'dirty little secrets' among professional golfers… secrets that no amateur ever learns on their own… and the professionals like it that way
The hook is the 4 secrets alluded to, that the golfing prospects will then want to know.
When you next judge the merit of a piece of copy, try to identify the actual hook. Which should be used very early on in the piece, but not necessarily in the headline itself.
Originally posted 2008-05-24 15:51:51.
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