David Edelman, Principal at McKinsey, describes the content pipeline and how it needs to both feed and inform interactions across all touchpoints with the customer.
High-budget low-volume content production needs to be displaced by low-budget high-volume content creation, based on the many touchpoints of audience interaction.
The best brand experience throughout the buying process means having opportunities to create content that can be shared as social media.
Brilliant insight on the evolution of social marketing.
As a judge of the 2013 European Contact Centre & Customer Service Awards (ECCCSA) social media category, I’ve seen behind the curtains of organisations large and small who thought themselves worthy to enter.
Some household big brands, some smaller or niche brands… all putting in great effort to manage both new customer marketing and existing customer service within the social marketplace.
What are the entries judged on? Criteria includes (in my own words): Continue reading
I still speak with Directors, marketers, so-called consultants, and new startup entrepreneurs who are confused by hyped strategy and a ton of options when it comes to social media marketing…
To really understand social media, new marketers and seasoned directors find it helpful to first grasp the following dynamic of the web’s evolution: Continue reading
For social media and web marketing, having both ‘quality AND quantity’ of content is key… just like working smart AND working hard for exponential results.
Don’t leave greatness on the table by shying away from publishing your thoughts regularly.
“Memorable STORIES, not marketing messages”. Excellent observation from social marketing guru JonOriginal
“Social media now more influential than direct marketing with B2B decision makers” – Google at Avaya MasterClass Continue reading
You did it…
You just uploaded your first video into your Easy Video Player 2 software…
Then, you clicked a button to create a totally pro-level guru-quality video sales page – all done for you…
…that took less than a minute!
Best Video Marketing Software
Almost immediately, people start
commenting on the video using the
built-in Facebook comments.
People are sharing your video now
because it’s so easy for them to do
with your built-in social sharing…
….and the traffic starts pouring in.
You crack a smile as you watch the stats
lighting up inside your EVP admin panel
because not only are they watching…
…they are BUYING…
…right from the video itself using EVP’s
built-in sales automation tools.
You did it ALL with Easy Video Player 2!
Best Video Marketing Software
You uploaded the video, created a
completely hands-free video sales
page with built-in social sharing,
commenting, and sales automation…
…and you did it without touching a
line of HTML code or writing a word
of sales copy…
You take a second to reply to the
steady stream of tweets on Twitter
Everybody is talking about how much
they like your video and congratulating
you on your success…
It feels amazing… and it was so much
easier than you thought it would be!
NOW you know why everybody is so
excited about Video Marketing with Easy Video Player 2 software…
Fellow online marketer,
I have a truly killer tip for you…
Big Business Executives use this master key for maximum productivity, clear thinking, and strategic success.
It’s been used in businesses for the past 150 years – since the days of Andrew Carnegie, Henry Ford, Charles Schwabb.
And now it’s yours too, FREE.
You would never guess what it is…
It’s deadly simple… lets your spend time AWAY from the computer screen… has something to do with trees… and is used daily by corporate professionals, secret-society government officials and Arabian royalty.
As an ex senior corporate marketing manager, I want to give something back to the online marketing community and this simple but powerful tip is my first gift – with more coming soon.
I haven’t been this excited about a marketing service application since…. I can’t even remember.
Let me set the scene here:
First, if you are curious about social media marketing, or social buzz, but don’t quite know what all the fuss is about or if you should fuss about it, then take a few moments right now to watch these super cool and important videos:
Over the past couple months I have been tyre-kicking about a dozen software applications that promise automagic hordes of targeted traffic to my website sent on autopilot for all of eternity.
Surprise surprise that not only have the applications turned out not to be what I was promised, but some of them have consumed large portions of my day with the endless frustrations of settings, software bugs, time-outs, updates, etc.
Charles is someone I learned SEO from back in the early days. So his credibility was enough to give me more than just a mere glimmer of hope. Like a manic-depressive I was up in the clouds again, elated by this newly released service that Charles would describe on the webinar.
And frankly, although the content made sense, the presentation was not fantastic. They certainly could benefit from using my copywriting and marketing services to help them better present how significant their new system is.
But none the less, so significant is what they presented that I can now close the chapter on my weeks of research and testing, because I’ve finally found the one thing I’ve been looking for.
Here’s the skinny:
If traffic generation is one of the constraints of your online business success, then Synnd will be one of the most important additions to your marketing program.
Simply put, not enough clients.
Therapists and trainers are often great at building rapport in person and this strength can be translated to their marketing activity.
I’ve just published a new guide for therapists and one-to-one trainers on rapport-based marketing.
If you are a qualified or aspiring therapist and keen on enhancing your promotional activity, put my guide to the test and let me know how you get on.