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Executive Guide To Email Marketing

Database Group Interactive will be running a series of Executive Briefings in London UK around the topics of:

  • Multichannel marketing
  • Strategic email campaign management
  • And more.

I am helping to prepare the agenda for the series, so I know it will be good.

If you are in the London area, and have anything to do with marketing database management or email activity for an SME or Large Enterprise, then grab a slot for your company now. Only 25 companies will be involved in this program.

Check it out: [event passed - link now removed].

One-to-One in Social Marketing

Gary Vaynerchuk gives an impassioned invitation for companies to engage in listening-based marketing… to strive for one-to-one marketing relationships… and to maximise the window of opportunity that social media marketing represents over the next few years.

Light on specific details but very heavy on the reason why social marketing is a disruptive strategy now coming into maturity.

Plus the attitude you must take to ensure ever-lasting and multi-channel multiplying lifetime customer value.

If social media is or just ‘might be’ important to your business, watch this presentation now.

The Website Traffic Generation Collection

In just the past week I have posted the following on website traffic generation, representing a large percentage of my top recommendations for how to draw targeted traffic to your site as effectively and efficiently as possible.

And for my super-tips that show you how to maximise the results of these kinds of marketing tactics…

…get my strategic internet marketing super tips

Stunning alternative way to attract new business online

The alternative ‘traffic attraction formula’…

Jason Van Orden has some of the most popular business podcasts on iTunes ahead of top business institutions and brands you would recognise…

Jason has just released an important video about ‘alternate’ ways to do business online…

… and since I know a couple of the people who have helped create the free video series you get access to, I give it my highest recommendation:

Traffic Attraction Formula

You’ve probably never heard of Jason, but he’s built a whole “internet empire” in just a couple years even though according to a lot of folks he does everything ”wrong” when it comes to making it online.

Jason calls this his “Alternate Universe” video because it’s about a whole “Alternate” way of building your business and generating traffic . . . without having to worry about PPC, SEO, running launches, building a huge list.

Grab the video access now. It’s free. But it won’t be available for very long. Seriously. In 10 days it will be removed. So claim it now.

Traffic Attraction Formula

Traffic Generation Tactic: LinkJuicer for a web of backlinks

As part of my Traffic Generation article series…

I want to tell you about The Link Juicer.

Link Juicer…

  • Automatically marks your web pages, blogs or articles on 26,846 social bookmarking and content accounts
  • Runs on autopilot
  • Automatically spins and posts your content to thousands of content publishing accounts
  • Randomly varies anchor text to ensure your links do not get flagged as spam
  • Builds links gradually to maintain natural link velocity
  • No limit to the number of urls you can link to
  • Up to 1,500 links a month with a standard account
  • Upgrade your account as your needs increase, and get 1000′s or even 10′s of 1000′s of backlinks monthly
  • Converts your blog postings into executable (.exe) e-books and submits them to major software directories

Wow. Link Juicer was recommended to me by a highly successful online marketing ninja, and I have already seen great results in the past month that I have been using it myself.

Highly recommended: The Link Juicer.

Traffic Generation: Joint Venture with other websites

If you have your own product or service for sale on your own website, then setting up Joint Ventures of one kind or another could be the greatest point of leverage your business can use to grow revenues.

I’ll be introducing a few recommended resources for JVs over the coming weeks, but probably the best place of all is to learn from Andy Hussong.

You probably haven’t heard of him but you may have heard of John Reese…

…John was one of the first independent online business owner to make $1,000,000 in a single day.

And Andy has worked with John for 5 years.

To check out Andy’s new program on setting up winning Joint Venture deals, visit JV Attraction Formula.

NOTE: This is not for complete newbies to online marketing or those without their own existing products and services to sell. If you have not yet got a website that converts, generates leads, and makes sales, then Andy’s course is probably not right for you just yet. In that case, and if you are still interested in learning about Joint Ventures and how to set them up as a small business owner just getting started, then I can recommend Michael Rasmussen’s Joint Ventures Exposed – you get 100% free access to the course.

Your free level membership on this site will point you in the right direction for whatever level of business you are coming from, from home-based to Enterprise corporations.

Business Development Success Matrix

  1. Preparation – Your personal and career success strategy.

  2. Research – Market, competitor, company, product, customer research.

  3. Development – Team, process, product, market presence, etc..
  4. Conversion – Strategic marketing campaigns and copywriting for customer acquisition, retention and lifetime value.
  5. Traffic – search, social media, partnerships, direct marketing and more.
  6. Tracking – Performance measurement for ongoing improvement.

Strategic Digital Marketing

You may have noticed…

…getting the right things done quickly is the essence of success – NOT any of the latest trends and hot fads that come and go.

You may realise that getting the right things done quickly is the key to success, rather than any one of the fads and supposed ‘silver bullets’ to success.

If there is one, the silver bullet to online marketing success is this: “efficiently executing an effective plan”. That is a much broader attitude than the narrow minded fads such as ‘article marketing’ or ‘seo’.

Efficiently executing an effective plan means combining all enduring tactics and short lived fads through integrated control.

This program shows you exactly how that is done quickly and profitably. Welcome to the Strategic Beach Plan.

9 September, 2010, Beach-side at Mancora Beach, Peru

10 years in the making…

Here Comes
Cyberspace Business Control

Fully Integrated Internet Marketing
through Clarity, Structure, and Action.


MODULE ONE: ACTION & PERFORMANCE

(how to be as productive as humanly possible, confident in your progress,
and find time for a happy social life)

Insta-Act: “Good ideas and important projects must be acted on right now. … Instantly! This turns a person into a doer.” - Eric Savage

Perhaps the very best question that you can memorize and repeat, over and over, is, ”what is the most valuable use of my time right now?” - Brian Tracy

Time Management for Online Marketers
(contact me about access)

MODULE TWO: STRUCTURE & PROCESS

(the strategic departments of online business for the independent
netrepreneur and the big business CEO)

“You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile”. – Brian Tracy

The Offer. The Message. The Delivery.

Apply The New Professional’s Activity Matrix

  1. Preparation – Your personal and career success strategy.

  2. Research – Market, competitor, company, product, customer research.

  3. Development – Team, process, product, market presence, etc..
  4. Conversion – Strategic marketing campaigns and copywriting for customer acquisition, retention and lifetime value.
  5. Traffic – search, social media, partnerships, direct marketing and more.
  6. Tracking – Performance measurement for ongoing improvement.

Launch the SIM 6 Matrix

Then apply…

The 4 Areas-of-Purpose For Your Online Enterprise

MODULE THREE: CLARITY & OBJECTIVES

(mind of a winner)

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives”. – William A. Foster

Your Opportunity – Free-flowing cyber-cash

The Challenge – 4 potential causes of failure

The Solution – Factors of organized success

Traffic Generation Tactic: OnlyWire Social Bookmarking

As part of my Traffic Generation article series…

I will begin by telling you about OnlyWire.

My good buddy living in Thailand, Dan Lew, recently reminded me about this little gem.

Using WordPress it can work for you automatically. Or you can use it manually to bookmark any webpage within your ‘web property portfolio’ to several dozen major bookmarking and social sites.

Instant link-backs. Instant traffic. Fast and Free.

You see, if you were to manually go around to all of those social sites that OnlyWire submits to, you would spend a good chunk of your day doing nothing but that.

Where as OnlyWire gets the job done literally in a few seconds flat.

OnlyWire’s slogan is ‘one button. publish everywhere’.

Check out and make use of OnlyWire.

Website marketing strategy consultancy

These are questions as business owners we should know. I learned a lesson from a successful business guy many years ago who said to me ‘Treat it like a hobby — and you’ll get a hobby income. Treat it like a business — and you’ll get a business income’

Stay tuned to the most important updates on generating demand in the experience economy as it is published.