My first love in marketing is copywriting.
Not the creative stuff of big brand agencies, mind you..
Rather, the tradition of split-test direct response marketing.
A tradition which underpins the entire field of experience design.
How so? Read more
See the slideshare of a photo management eco-system map with user scenarios and then a customer journey matrix that users will experience different journeys.
Users are always in the center: they are the protagonist which freely and actively connect the dots, selecting different parts of the system.
Thus design happens by facilitating connections across the whole network of possible actions.
User scenarios include different: Read more
Hugh Dubberly describes The Experience Cycle model developed by Xerox in the 80s.
Beyond ‘awareness, consideration, selection’ of the sales cycle, the experience cycle model describes the steps people go through in building a relationship with a product or service: Read more
Jonathan Kahn is a web developer, user experience designer, and content strategist. He’s an advocate of user-centered design, web governance, and content strategy. He founded Together London in 2008. He’s also organizing the Content Strategy Forum 2011 in London.
Jonathan shares the frustration and key constraint of Read more
The experience design model bridges the gap between UX outcomes and UX assumptions required for user-centered design marketing.
Get a detailed overview in the Marketing Project Management white paper.
