I’m often questioned on how I can work in marketing for ‘the corporation’ of consumerism which apparently is devoid of humanity…
First:
Understand that business means ‘value exchange’, and there’s nothing wrong with that. In fact, it’s what a humanistic society is based on.
Second:
Yes of course today’s world is in a shambles: political power, unnecessary poverty and neurotic consumer psychology.
Phil Fernandez excellent book ‘Revenue Disruption’ details the how and why of Revenue Performance Management through innovations in Marketing Automation.
One gratifying passage reads:
“…It’s not about having the best tagline or most exciting creative materials. Marketers have to think like a publisher who is tasked with creating consisent, relevant content for every stage of the revenue cycle. When it’s done right, this approach produces daramatically better results than traditional marketing techniques that rely on interrupting the customer”
If you want to consolidate marketing processes with a view to full revenue cycle insight (how to build the sales and marketing funnel with confidence at every step and produce reporting metrics that senior management will drool over) then get this book.
Great tool to play with the numbers when considering your revenue potential for subscription based services.
Subscription revenue calculator.
If you have no experience of a particular market, conversion rates, how to build a product series or even a high converting sales letter or video, then playing with numbers isn’t going to get you very far.
But for those with experience, this is a very hand tool to project pricing and conversion rates that will create a sustainable income level.
Enjoy.
I’ve not posted here for a long while because of my new professional development website over at www.gavrielshaw.com has taken precedence.
Over there you’ll find insider short-cuts to professional development with a focus on productivity, management, and marketing.
For the best time management system available by far.. and I know because I developed it after reviewing every book, course, and training program I could find, check out the InstaTime Time Management System.
Some business / marketing performance metrics I woke up dreaming about this morning…
Consider all that you can gain from attending a time management course.
* Integrate proven time management techniques into your daily processes
* Make informed decisions about what you do and when
* Apply a structured whole-brain process to shape your current and future commitments
* Proactively schedule tasks and construct weekly plans and daily to-do lists
* Adopt strategies and techniques to handle procrastination and interruptions
* Develop a personal action plan to reap the most benefit from your efforts
Extensive individual and group activities immerse you in a real-world environment based on your own unique time management situation.
Activities include:
* Identifying your personal time style
* Constructing and applying an Issues/Impact matrix
* Mapping and analysing your current and future commitments
* Formulating SMART goals
* Modelling interpersonal techniques to handle interruptions based on a video scenario
* Collaborating with others to create best practice guidelines
* Developing a customised post-course time management tool kit
And there’s more… much more.
* Contrasting time-planning and time management
* Avoiding the psychological time trap
* Taking control of your life through the choices you make
* Evaluating your current strengths
* Recognising opportunities for improvement
* Assessing the effect of your time style on others
* Appraising your situation with an Issues/Impact matrix
* Targeting factors that adversely impact your time
* Harnessing the power of a structured approach
* Re-using the model throughout your life
* Customising the model to fit your style and needs
* MindMapping current commitments and responsibilities
* Defining the purpose for each commitment
* Weighing the value of current efforts
* Making choices in a planned way
* Deriving tasks–the raw material of time planning
* Leveraging the power of imagination
* Articulating your personal vision
* Choosing a future that works for you
* Creating a sense of direction
* Generating personal momentum for action
* Formulating SMART objectives
* Initiating changes to your situation
* Formulating tasks to achieve your goals
* Maximising the Important/Urgent matrix
* Applying The Pareto Principle to determine the greatest results for least effort
* Prioritising with ABC123
* Assigning tasks into a monthly, weekly and daily schedule
* Integrating scheduling technologies to fit your lifestyle
* Creating a dynamic to-do list
* Reducing mental clutter
* Identifying the root causes of inaction
* Beating the deadline-driven trap
* Approaching your tasks positively
* Diffusing interruptions constructively
* Conquering over-commitment
* Optimising e-mail for your advantage
* Stepping off the “e-mail-go-round”
* Architecting your most effective environment
* Designing a personal information flow and retrieval process
* Conducting regular reviews
* Comparing planned vs. actual usage with a time log
* Calculating potential time savings
* Exercising the freedom to do it your way
* Writing a Personal Statement of Commitment
And after all that… now discover something far simpler that cuts straight to the point and gives you the permanent ability to manage your time quickly and easily.
How to achieve strong workforce time management
What a nightmare… timesheets, corporate management, employee tracking, management development, employee scheduling, timekeeping, facilities management, the list of elements for workforce time management truly stretches as far as the sun.
But let’s be practical. You barely have enough time to DO the work on your plate every day, let alone study and absorb all of the various trainings for workforce time management.. right?
So what answer is there to achieving a strong workforce time management plan?
I’ve answered that question extensively in a new…
Free Workforce Time Management White Paper
A free white paper titled Exposing Productivity Gaps In Teams (how to invisibly ‘force’ your team to maximize their use of time’ has been made available on a new Time Management Workforce Training page.
Or read more on Time Management Training.
How to choose a time management training course
…with one arm tied behind your back…
Many areas are involved with time management training.. so much so that finding good quality time management training course for yourself or your team can be difficult.
In fact, using a bad training program can have a hugely detrimental effect on the quality of work produced from that point on, as well as reducing the morale of your team, or turning you cynical and pessimistic before your senior years entitle you to be.
That’s why I wrote a white paper exposing some of the problems with time management training programs and my personal advice on selecting good time management training programs.
To some extent, leadership training in management classes should be part of time training. Training seminars are great. But often lead to a small blip in extra productivity and then going back to same old same old within weeks, or even days.
You’ve probably had that experience in the past, and you are looking for something new, fresh, yet effective.
Continuing education courses are a good idea, but training and development in any area can be expensive.
So what are the key considerations when looking for a Time Management Training course?
Find out in my…
Free Time Management Training Course White Paper
A free white paper titled Exposing Productivity Gaps In Teams (how to invisibly ‘force’ your team to maximize their use of time’ has been made available on a new Time Management Training Course page.
Organizing the activities necessary to accomplish projects.
Projects are any desired outcome that contains more than one physical action (tasks) to be accomplished.
Project management requires several combined skills, including being able to organize, make decisions, ask good quality questions, analyze and track progress, and then manage your time.
If you’re working in a team, grab yourself a copy of my white paper for Team Management training.
Deciding on and doing tasks to accomplish projects.
Inside the InstaTime time management system you’ll see how I do personal project management outside of a team environment.
A major part of time management is having full relaxation that you have everything accounted for, and if you’re carrying things in your head, which you might obviously forget, then you certainly don’t have everything controlled and accounted for, and thus you don’t have time management control.
