» Posted on Aug 1, 2011 in Copywriter, Sales and Marketing Management | 0 comments

B2C – Align With Your Customer

Consumer marketing must take full advantage of subtle psychological triggers to raise your offer above the competition… you need captivating copy that overcomes buying resistance and strengthens brand affinity.

Get copy that pushes every emotional hot button of your target audience to trump the competition.

You might think that being head of marketing for an ESP (email service provider) and an MSP (marketing service provider) would teach you a lot about consumer marketing wouldn’t you?

…sending out literally millions of emails every month on behalf of our known brand clients… truth be told I actually didn’t learn a great deal more than I knew already.

I’d already picked up the tricks of the trade over the past 10 years of marketing experience, but it was good to see all that data for major brands to validate what I had learned before from studying the greats of direct response marketing and implemented with dozens of previous clients.

Sure I learned new things, but the essence of consumer marketing remains the same as it has done for 150 years, in terms of how to position your product, company, and campaigns in the minds of your audience so they buy… a lot… right now.. then buy more, and recommend their friends.

See my white paper available on the right of this page for the 3-part secret, plus details of my copywriting service.

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Tags: b2c consumer promotions, consumer marketing, copywriting, copywriting services