Health Copywriter

» Posted on Jul 24, 2011 in Copywriter | 0 comments

When I got an email requesting a call from a significant size direct mailer in the health market…

I just thought it was another project with a great new client.

But what she told me left me surprised.

Apparently, for all you unfortunate Marketing Directors that hunt for good health copywriter talent… most of the sites you come across are kinda, well, bland and boring. Right?

Like they don’t instantly impress you with the copywriters ability to tell a good story, a relevant story, to keep you engaged, and stir you enough want to to take action and speak to that copywriter right then and there…

Am I right?

Well that’s what I was told when I got on the phone with the new client.

Because whatever she found on my site, she was sufficiently impressed to want to speak with me.

You see:

* It’s not about how many certificates in vitamins the copywriter has got (although I do have a couple of those too)

* And it’s not about how many awards they have for writing medical articles either, is it?

Of course not.

Oh sure: My dad is a senior examiner at the British College of Naturopathy… He runs an alternative health clinic in London… And I live every day with the natural health education he gave me.

And yeh…

I’ve been involved with sales and marketing of alternative health products for years.

But…

What matters to a direct response marketing company, in the health field or otherwise, is: can this copywriter produce copy that makes us sales. Lots of sales.

That happens by:

1. keeping the reader engaged – like you are now…

…and 2. being a dedicated direct response copywriter who just seems to have that special ability to get under the skin of the prospect and make them eager to buy – full of hope and glee.

Actually, there is a 3. not that I like to admit this but…

…I work like a dog on big projects as if my self-esteem depends on it… so I hunt for every bit of potentially helpful information I can find:

• On the subject matter of the health product itself
• On competitor mailings
• On the general direct mail trends happening at this time (package format, offer structure, substitude products, etc)

…and I spend countless hours reading morning and night mulling over possible approaches to the copy project…

That’s why I prefer bigger projects (certainly bigger paying projects) because it means I can justify the use of my time to thoroughly do the project full justice.

I care about reaching the prospect that can benefit from the product. I care about my client who is paying me to do my best job. And I care about my royalties

So I now have ALL of this insider up-to-date know-how for how to get results in the health market.

And I guess the added bonus with me is that I can contribute to marketing strategy ideas too, given my background in senior marketing management for a marketing service provider.

I love the health industry and am keen to develop close ties with a few major mailers that are really going some where – as the ‘wellness revolution’ takes foot and all the baby-boomers poor money into alternative health supplements and services.

Maybe I can contribute to ‘beating the control’ with your existing stable of writers, or help you break into broader health related markets.

So, shall we at least chat?

Contact me or grab a copy of my white paper on “The Copywriter Selection Process“.

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Tags: copywriter services, copywriting, health copywriter