My white paper…

“Exposing the link between your marketing success and your copywriter selection process”

…has a fresh coat of paint.

• I’ve highlighted my 3-part formula that beat an ad agency by 510% in a split-test.
• I’ve also included a quote by Claude Hopkins which is probably the first ever identification of an irresistible offer, more recently labelled a ‘mafia offer’.
• The Research section has also been expanded to include all 5-types of ‘insight’ that your copywriter needs in order to do the best job possible for your campaign.

Here it is:

Professional Advertising Copywriter Selection.