Navigate / search

Forrester Research Shows Trends For Online Marketers

Forrester’s June 2009 study revealed the following primary conclusions:

  • A network of best of breed technologies — what Forrester calls the “online marketing suite” — will support advanced online marketing strategies.
  • Marketers should prepare for the online marketing suite now, as online is becoming an increasingly strategic part of the marketers’ mix.
  • While many marketers struggle to embrace technology today, more successful online marketers prioritize technology investments.
  • Successful marketers will require an online marketing suite that automates and unifies customer insight and action across channels.
  • Firms can prepare for the online marketing suite by growing their agency and vendor relationships, aligning with IT, and creating a long-term data and strategy plan.
  • Marketers emphasize strategy and technology integration as critical skills for the future health of their organization (see Figure 1).
Stay tuned...
...to the most important updates on genrating demand in the experience economy as it's published. 


Stay tuned to the most important updates on generating demand in the experience economy as it is published.
 
More in Digital Marketing, Performance Management (97 of 147 articles)


Notes from the book The Power of Full Engagement by Jom Loehr and Tony Schwartz. We live in digital time. ...