Permission Marketing | Seth Godin
There are four tests for the permission marketer that Godin lays out in his book. Think about these as part of your prospect insight research.
Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite them to ?raise their hands? and start communicating?
Do you have a permission database? Do you track the number of potential clients who?ve given you permission to communicate with them?
If consumers gave you permission to communicate with them, would you have something to say? Have you developed a marketing curriculum to teach people about your products?
Once people become customers, do you work to deepen your permission to communicate with those people? Do you have a marketing funnel that encourages clients to invest at higher levels into your business services?