3. DEVELOPMENT

Based on your Preparation and Research you move into Development.

The Marketing Matrix recognises these broad areas for Development. Click on any of the main headings to visit each main page.

Development varies greatly depending on the purpose of your project, the size of your available resource (Developers, Budget, Time, etc.), and the focus of your Strategic Business Unit.

By considering the above aspects of Development you will find a good balance for necessary Development in the success of your marketing project.

From Development we will consider Conversions.