3. DEVELOPMENT

Based on your Preparation and Research you move into Development.

The Marketing Matrix recognises these broad areas for Development.

• Strategic Business Units
• Product Development
• Website Design
• Outsourcing / Resourcing
• Database
• Monetization

Strategic Business Units

In essence, the SBU is a profit making area that focuses on a combination of product offer and market segment, requiring its own marketing plan, competitor analysis, and marketing campaign.  Read about Strategic Business Units.

Product Development

Your products can be in many forms.

Videos. pdf files. Printed books. DVDs. Audio CDs. Teleseminars. Seminars. Software. Services. Webinar Presentations. Etc.

Website Design

Your website will probably be a big part of the way you attract customers and/or deliver products.  The website design page shows a clients highly profitable website for which I directed a new better converting site design.

Outsourcing / Resourcing

If you are a solo entrepreneur: Outsource website development as much as possible. Your focus as an aggressive marketer should be on product development and conversions, not on web site maintenance. Outsource a tech guy to do that for you.

If you have company resource available, then you'll want to consider their allocation as part of the 'Development' of your project.

Database Management

This regards your email list of prospects and customers.

You will develop your database to include various data, depending on your business/project size, purpose, and resources. You may gather demographic and psychographic data. Or simply record topic interest via the very fact of people optin in for specific information.

Many marketers consider their Database to be the thing of greatest value in their business. With everything gone. Website. Products. Everything up in smoke. The one thing that can get a business back on track the fastest is it's database of prospects and customers. With that list, you can be back in business almost instantly.

As such, you should nurture the development of your Database carefully.

Monetization

This section includes other methods of monetizing your projects other than selling your own products. This may include accepting paid advertising on your site, promoting other affiliate programs, the revenue from your own product sales, etc.

Summary of Development

Development varies greatly depending on the purpose of your project, the size of your available resource (Developers, Budget, Time, etc.), and the focus of your Strategic Business Unit.

By considering the above aspects of Development you will find a good balance for necessary Development in the success of your marketing project.

From Development we will consider Conversions.