The Digital Marketing Funnel

» Posted on Jul 17, 2007 in Digital Marketing | 1 comment

Here is my model of the Online Marketing Funnel.

I will explain what each acronym is over the coming months.

The basics is that leads come to your site from various places online, hit a conversion element, either an opt-in function, or a sales letter process, and thus get some kind of web site member account, which gives you the opportunity to promote to them again.

A passive marketer can use this model for such streamlined success that they will inevitably take on the appearance of an aggressive markter.

Tags: digital marketing, funnel, opt-ins, sales process