Direct Marketing Copywriter from London UK wins the 'complete trust' of industry professionals and reveals... How To Attract And Convert More Prospects Warning: Do Not Hire Another Copywriter Or Marketing Consultant Until You've Read This Page! From: Gavriel Shaw, Direct Response Marketer Dear Busines Owner or Marketing Manager,
And here's why:
In July 2007 (a month before the credit crunch hit the UK), I beat an advertising agencies main financial clients control piece by a whopping 610%! The agencies long standing beautifully presented colourful short advert pulled in just 10 new clients, whilst my carefully worded, painstakingly crafted, long copy advert (with only 1 picture) brought in 61 new clients for the finance company that month. Result? The Marketing Director asked me to prepare a copywriting training program for all of her inhouse copywriters at the agency. And here's my secret. Beating their ad was actually easy. All I needed to do was apply 3 crucial ingredients that I am going to reveal to you on this page. But please don't misunderstand me, I'm not one to brag... I'm a very humble marketer. Indeed, I rely on the proven direct marketing methods discovered and refined for the past hundred years by the greats of copywriting and direct marketing. Creating a winning marketing strategy, and developing strong copy, is a painstaking process... Every time I sit down to plan and write I rack my brains and go through many drafts... so that I can eventually stumble upon a winning combination that's good enough to win big for my clients. But is it really 'secret'? If you want to learn it all yourself, be my guest. Get a copy of books by John Caples, David Ogilvy, Victor Schwab, Eugene Schwartz, Rosser Reeves, Joe Sugarman, Drayton Bird, and Bob Stone. But I'm assuming you don't have the time to learn and apply all that, and spend years testing and refining your style. So you can hire me (if I'm available) to do it all for you, instantly and quickly. But first, here's the 3-part 'secret' that let me confidently beat agency campaigns... 3 Crucial Ingredients That Significantly Increase Campaign Performance Of course there is a fine art to all this, but the gist is to combine these 3 components for your marketing strategy. Ingredient 1: The Offer There are 4 parts to structuring the offer... 1. Business insight It is absolutely deal-breakingly critical that your marketing campaign must be in line with your business strategy and vision for your company. Put money into marketing that will have an integrating and consolidating effect on your over all business objectives. 2. Market insight What are the opportunities and threats in your market place today, and foreseeable in the future? How can you best differentiate your business and product to let your business catch the great winds and sail into clear blue ocean strategy? 3. Prospect insight It is from that business vantage point that we can consider your ideal customer. The type that will be happy with your service, and buy from you again. A customer that you can service for the long-term with different up-sells, cross-sells, or repeat-sells. So... (on to psychographics)
It is this insight that you derrive clear and focussed product positioning. 4. Product insight From there, you achieve the first crucial ingredient of a successful marketing campaign... 'The Offer', by answering questions like these: What is your product? Why is it worth having? What is special or unique about it? Why should Mr Prospect buy your product rather than the competitions alternative? How effective is your product? What will it help your prospect accomplish? What desires will it help him or her satisfy? Which brings us to the 2nd ingredient... Ingredient 2: The Message How can we best communicate our offer to your ideal prospect? What is the most effective way to make your marketing message so compelling that it grabs Mr Prospects attention... ...And stir his emotions so that he sticks to it like loctite superglue all the way through to the end when he finds himself frantically searching for his credit card, dialing your order line, or filling in an information request form on your website... ...because he is absolutely convinced that not getting access to your product would be the dumbest thing he has ever done... THAT is the question of ingredient number 2: 'The Message' - The words that sell your product. How long should the copy be? Here's an insider joke among copywriters to answer that question:
Effective sales copy must... Engage the reader. Fully demonstrate the gain offerred by the product. Handle potential objections. Deliver social proof in the form of credentials and testimonials. Pinpoint the USP (unique selling proposition). Make the product benefits incredibly compelling yet totally believable. Match with the prospects beliefs, frustrations, and desires. Remove the risk (with quality assurances and guarantees). And compell them to take immediate action. All we need to do now is deliver our message... Ingredient 3: The Delivery
And now we just need to reach them through a tailored marketing strategy that may include any of the following... Blue to Green Arrows >>>
Green to Red Arrows >>>
Don't worry if that seems somewhat We will strip it down to whatever is best for your specific campaign... develop the clear business case with you and your team... and then I'll work with you, your team, or my team, to deliver the end result. Either way, we can use a product launch model to deliver your marketing campaign that:
And yes, all that needs to be considered in most ads, and certainly every marketing campaign, IF you want exceptional campaign results and the highest ROI (return on investment). Now we're in the best possible position to see improved campaign performance by as much as 610%. So here's where the rubber meets the road...
And the results...? Hear from one of my clients... Daniel Lew is himself a web designer, search engine optimizer, and business owner, running several world-wide business-and-search directories, and an online advertising agency, whilst living a dream lifestyle in Thailand where I first met him in early 2006 during my travels. Here's a pic:
Previous clients or employers include:
Your One Chance To Get On My Calendar Depending on my calendar, I may be available to write a marketing promotion for you. If you have current requirements or want to plan for future campaigns, touch base with me now and I'll let you know how my calendar looks. For large marketing campaigns, I generally need atleast a couple months advance notice so I can clear the rest of my calendar. Whatever your requirements, I've got you covered, with a small network of designers and marketers (that I trust with my own work) who can be used for your project - for the best price and best work. No matter how big or small. And what's more, I can do all the planning and campaign management for you, if you like, including:
Corporate Marketing and Advertising Perhaps the best way for me to begin adding bottom line value to your business is to write a few initial adverts for you that quickly bring in some new leads and sales to your business, and we'll take it from there. If it's a one-off advert you're after, or some general marketing consultancy, I may have time on my schedule right now. If you are looking for a long-term contribution, that's what I love the most so do get in touch and let's discuss options. Small Business Marketing Perhaps you just want copywriting for a single print ad to help promote your small business (maybe a beauty salon, health centre, web design business). (You should see our approach to little Yellow Page Ads that easily steals the lime light from all of your compeititions 'same old' boring ads - and it's so easy with the secret I use for my clients). Copywriting for Media Agencies Perhaps you want copy for a clients product that you need to achieve an extra sales boost for and want to sneak me in the back door as a long-copy ghost writer for the campaign. Whatever your needs, here's how to get in touch... (if you hadn't noticed already) I prefer working in long-term relationships with a small handful of highly ambitious, highly driven companies, that are keen to aggressively build their market share with a long-term view of success. Pick up the phone and call me on +44 7525 022 257 for an initial chat (let me know you've read my 'Copywriter for Hire' page). Or use my online contact form.
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f a 610% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read.
