Ex-senior marketing manager reveals...

How To Attract
More Sales
Using 3 Ingredients
Revealed On This Page
That Beat A Marketing Agency
By 510%...

Warning: Do Not Hire Another Copywriter Or Marketing Consultant Until You've Read This Page!

by Gavriel Shaw, London UK

Dear Business Owner or Marketing Manager,

f a 510% increase in conversion rate would be welcome in your business, this might become the most important 'proposal' you ever read.

Here's why:

In July 2007 (a month before the credit crunch hit the UK), I beat an ad agency's campaign performance for their key financial client account by a whopping 510%!

In a head-to-head split test, their promotion (with excellent design and compelling pictures that are typical of ad agencies) pulled in a respectable 10 new business leads... yet my plain-looking long copy advert (with only 1 picture) pulled in 61 leads.

A 510% increase. And it was easy.

Here's my secret.

You see, all I needed to do was apply 3 crucial ingredients that I am going to give you on this page -- but please don't misunderstand me, I'm not one to brag...

I'm a very humble marketer. I rely on the proven direct marketing methods discovered and refined over the past hundred years by the greats of copywriting and direct marketing.

Truth is: Creating a winning marketing strategy, and developing strong copy, is a painstaking process...

I wade through a mountain of research and apply a detailed copywriters process to carefully piece together a new winning combination.

If you want to learn the process yourself, be my guest. Get a copy of books (and archives of winning adverts) by the likes of John Caples, David Ogilvy, Victor Schwab, Eugene Schwartz, Rosser Reeves, Joe Sugarman, Drayton Bird, and Bob Stone.

But I'm assuming you don't have the time to learn and apply all that. You're probably in a position of management and need some hired-guns to support your strategy. Lower down this page are details of how to get me involved.

But first:

Here's the 3-part 'secret' that let me confidently beat agency campaigns -- which I have also applied over the past 3-years in two senior marketing management positions.

"The 3 Crucial Ingredients
That Significantly Increase Campaign Performance"

Of course there is a fine art to all this, but the gist is to combine these 3 components for your own marketing strategy.

Ingredient 1: The Offer

There are 4 insights required to structure a solid offer...

1. Business insight

It is critical that your marketing campaign be in-line with your business strategy and company vision.

Only put money into marketing that will have an integrating and consolidating effect on your over all business objectives.

2. Market insight

What are the opportunities and threats in your market place today and the foreseeable future? Disruptive innovations. Competitive threats. Buyer trends. Etc.

How can you segment the market to ensure you set-sail into strong winds that will carry your business into blue ocean territory far beyond your competitors?

3. Prospect insight

Your ideal customer profile: A customer that you can service for the long-term with various up-sells, cross-sells, or repeat-sells.

• What are his greatest dreams and aspirations with regards your product?
  
• What are his greatest fears and frustrations with regards your product?
  
• What (if anything) does he already think and believe about your product?
• And what objections might he have for using it?

With this diligent background information we can create strong product positioning.

4. Product insight

Now we look at the normal stuff: What is your basic product description? What is its value? Why is it special? Why should Mr Prospect buy your product rather than your competitors alternative? How effective and reliable is your product? What will it help your prospect accomplish? What assurances does he have?

This brings us to...

Ingredient 2: The Message

What is the most effective way to make your marketing message SO compelling that it:

Grabs Mr Prospects attention...

...Stirs his emotions so that he sticks to it like loctite superglue all the way through to the end...

...convinces him that not getting access would be a lost opportunity for significant personal gain...

...And has him eagerly reaching for his credit card to place his order or completing an information request form on your website...

Remember, effective sales copy must...

Engage the reader. Fully demonstrate the gain offered by the product. Handle potential objections. Deliver social proof in the form of credentials and testimonials. Pinpoint the USP (unique selling proposition). Make the product benefits incredibly compelling (yet believable). Match with the prospects beliefs, frustrations, and desires. Remove the risk (with quality assurances and guarantees). And compel immediate action.

I'm often asked how long sales copy should be. Here's a copywriters' insider joke that gives the answer:

"Copy should be like a ladies skirt. Long enough to cover the essentials. But short enough to keep it interesting."

But before we can decide on the exact length and messaging, we need to add...

Ingredient 3: The Delivery

What is the best combination of promotional tactics for delivering your offer...

• Placement and Traffic - online using social media, search engine optimisation, paid advertising, affiliate program. And offline with print advertising, direct mail, flyers, inserts, billboards, posters, press, radio, etc.

• Content and Fulfillment - sales letters, white papers, brochures, case-studies, newsletters, eshots, advertorials, blog posts, landing pages, webinars, etc.

• Follow-up and targeting - via email, snail mail, sms, phone, in-person, etc.

Putting it all together

I can work with you, your team, or my team, to strip the options down and implement whatever is suitable for your business.

Either way, we can develop a bespoke product launch model to:

• Build anticipation and loyalty within your target audience,
• Uncover and handle unconsidered market objections plus new innovations to help hone and evolve your offering,
• Optimise your marketing mix so that your investment has a direct and measurable return.

We might decide on the goal of increasing performance in each part of your sales and marketing funnel so that your overall sales achieve a 510% uplift.

So here's where the rubber meets the road...

And the results...

Daniel Lew owns stakes in multiple East Asian and Australian businesses, including his own advertising agency, living a dream lifestyle in Thailand where I first met him in early 2006.

Here's what Dan said in August '06 about my work with him up to that point, where we had focused on lead generation for his agency clients.

Daniel Lew has offered to act as a reference for me at info@pay4advertising.com or called in Thailand on +66 8 4648 8608 or +66 0 4099 0711. (Thailand is 7 hours in front of UK so when it's 9am UK time it's 4pm Thai time) and 12 hours in front of US - please don't call him in the middle of his night.

How to get on my calendar

Depending on my schedule, I may be immediately available to begin writing a marketing promotion for you, or possibly contribute to your overall marketing strategy.

If you have current requirements or want to plan for future campaigns, touch base with me now and I'll let you know how my calendar looks and give you further details on how I generally work with clients.

Perhaps the fastest way for me to add value will be to write an email campaign or landing page.

Whatever your marketing requirements, I've got you covered, with a network of designers, marketers, and consultants who collectively cover:

Planning... Market research... Marketing project management... Outsourcing... List selection... Email campaigns... Product launches... SEO and Web 2.0... Staff training... Change management... And much more...

Pick up the phone and call me for an initial chat or use my online contact form and let me know you've read my '510% page'.

For 510% Improvements,

PS . Because I put a lot of time into each campaign - plus have my own projects to manage - I only work with a small number of clients at any time. Give me a quick call now on +44 (0) 7525 022 257 and we'll work out how I can begin to add value - depending on your market opportunities and my availability.

PPS. You can also receive my white paper titled: 'Exposing the link between your marketing performance and your copywriter selection process'.