The 22 Immutable Laws of Branding
By Al Ries
You can view this book's Amazon detail page here.
Tags: branding, positioning
- Started reading:
- December 23, 2007
- Finished reading:
- December 23, 2007
Review
Rating: 9
Awesome delivery of the concepts of branding and positioning that points out the massive errors done by major companies and other marketers when attempting to brand and position a company or product.
Very easy read and leaves a strong impression.
