The Fall of Advertising and the Rise of PR
By Al Ries
You can view this book's Amazon detail page here.
Tags: pr
- Started reading:
- December 22, 2007
- Finished reading:
- May 16, 2008
Review
Rating: 4
No nearly as compelling or interesting as other books by Ries and Trout.
This one seems more like a self-promotional put down of the advertising industry by heralding the importance of Public Relations.
Interesting, but I didn’t pick up anything very useful.
