Why did I name my blog The Aggressive Marketer In Me… ?
Aggressive Marketing Is About…
Well first of all, for the publicity factor of it. Aggressive Marketing has a good attention grabber factor. It positions my blog as being different to mamby pamby marketing. Which most marketing is, though it doesn't like to admit it. Aggression suggests power, competitevness, and ultimately it suggests winning.
These are things I like to do, and like for my clients.
Aggressive Marketing – Dominate A Category
Aggressive Marketing also hapens to be a term already used in marketing. So I haven't 'created a new category' in the market. But I've enterred an existing conversation within my market and intend to dominate it.. 'aggressively'.
A major part of effective branding comes from differentiating yourself from the competition. That's a common view right? But how do you actually do it? One way is to create a new category in your market. For example:
Aggressive Marketing In Soft Drinks
Red Bull enterred the soft drink market… but did not do so merely as yet another soft drink. They created a new market category. Energy Drinks.
That was a more aggressive marketing move than simply calling themself another soft drink, or 'better than coke'. It cut into the existing market share of soft drinks by dominating a new category.
That's effective marketing. That's aggressive marketing. And that's what my blog will show you.
Originally posted 2007-12-23 12:44:57.
Popularity: 1% [?]
Related posts on GavrielShaw.com:-
Marketing Project Management The Challenge of Marketing Project Management Why are other business functions such as finance, distribution and operations better managed than... - Viable Vision: Transforming Total Sales into Net Profits Notes from the very awesome, Theory of Constraints based strategic management book, called Viable Vision by Gerald Kendall. Viable Vision...
-
Build a membership site with Wishlist Member I have just taken the plunge on a Membership Site script... Wishlist Member looks to be leaps and bounds ahead... - Website marketing strategy consultancy My business is almost bankrupt. [Name withheld] is sitting with me and he tells me you can help. I hope...
- How To Create A Mafia Offer First, a Mafia Offer is a value proposition that: your market category finds compelling possibly to the point of disbelief, and...
- Study links sugar consumption with cancer A study recently published in the journal Cancer Epidemiology, Biomarkers & Prevention found an apparent link between consumption of sugary...
- How to Pick Different Categories for Your Corporate Blog If you have decided to create your own corporate blog, one of the first things that you may be trying...
- Blogging and Article Marketing A web log is a collection of journal posts that follow a particular theme. These blogs are easily maintained, updated...
- Spread your Company's Marketing Message through Corporate Blogging Creating a marketing message is a lot like building a house of cards: The building process can take a long,...
- Internet Network Marketing in A Bad Economy Part 2 Image by Danard Vincente via Flickr Part 1 One program isn't enough when you are marketing online, seriously most all...
Loading ...
