Whilst copywriting is on my mind…
(as it often is on a Saturday afternoon)
Let me tell you a surprising new email copywriting results generated for the UK based big brand email service provider Database Group Interactive…
In a new B2B email marketing campaign, we bought some new email data, of London based Marketing Managers and Heads of Marketing.
The idea is to introduce our company and services to find out if they may have a requirement for our high-end mass broadcasting email management, including data insight, real-time multichannel integration, web analytics integration, and much much more.
But buying data means the list is 'cold'.
Not favorable odds at all.
So I took a very personal approach in my email copy by inviting them to a new social networking group that we have set-up (part social marketing experiment, part to socialise).
Without divulging the actual winning copy, my email copy generated an 80% click-to-open rate…
Meaning that out of the people that actually opened the email, 80% of them CLICKED to visit the landing page.
That's a result I've personally never seen before.
I like the approach that I took in the copy, even if I do say so myself. And the results are surprising.
The next step in this relationship marketing B2B campaign is to send a soft-offer opportunity to claim a free email performance audit. (the value of this audit is huge).
If you are in marketing for a medium to large size company… in London… and want to improve your own email marketing, head on over to www.databasegroupinteractive.co.uk/go/audit to claim your own free email performance audit now.
Also, check out my email marketing page and email copywriter page for more insight into successful email marketing.
Originally posted 2009-10-10 12:44:39.
Popularity: 1% [?]
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