5 Ways To Beat The Competition | Marketing Strategy

You have 5 routes available to beat your competition…

1. Superiority of Product – Sometimes easier said than done…
2. Superiority of Promise – Evokes more desire, attracts more people, and makes your offer more believable.
3. Product Role – Create a home for your prospects identification with your product
4. Direct Response – Escalate your claims beyond that of your competitors, shift mechanism explanations, or invate new markets
5. Direct Attack – Expose their flaws, tactfully, but without mercy.

(or you could just buy them out)…

Originally posted 2008-12-12 23:02:48.

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