Have you measured yours lately?

Some marketing performance metrics I woke up dreaming about this morning…

Revenue Ratios

• Response rate = Response volume / Exposure volume
• Sales volume = how many sales
• Average sales value = Total revenue / sales volume
• Average Purchase Cycle = Total time taken for all sales / Customers

Cost Ratios

• Cost Per Visitor = Advertisement Cost / Number of Visitors
• Cost Per Lead = Promotion Cost / Number of Leads
• Cost Per Opportunity = Opportunity Development Cost / Number of Opportunities
• Cost Per Acquisition = Promotion Cost / Number of Customers

• Profit Per Sale = Product Price – Cost Of Goods Sold (e.g.. Manufacture, Delivery and Merchant Costs)
• Gross Profit = Number of Sales x Profit Per Sale (before subtracting promotion costs)
• Net Profit = Gross Profit – Promotion Costs
• Gross Profit Per Visitor = Gross Profit / Number of Visitors
• Net Profit Per Visitor = Net Profit / Number of Visitors

Visit the campaign performance metrics page for more depth.

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