Remember… remember… your prospects 3 ultimate questions

by Gavriel Shaw

When planning a marketing promotion, consider these crucial areas of question that must be answered to your prospects satisfaction before they will make the decision to buy or act.

  • Is it desireable?
    • The Problem it solves
    • The Solution is promises
    • Uniqueness it provides
  • Is it credible?
    • Explanation or Story
    • Proof elements
    • Objection handling
  • Is it worth it?
    • Risk reversal (remove the inherent risk)
    • Value (opportunity cost and payoff)

Explore the details in the Conversion section of the marketing matrix.

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