Remember… remember… your prospects 3 ultimate questions

When planning a marketing promotion, consider these crucial areas of question that must be answered to your prospects satisfaction before they will make the decision to buy or act.

• Is it desireable?
  • The Problem it solves
  • The Solution is promises
  • Uniqueness it provides

• (more on Professional Marketing)

  Is it credible?
  • Explanation or Story
  • Proof elements
  • Objection handling
• Is it worth it?
  • Risk reversal (remove the inherent risk)
  • Value (opportunity cost and payoff)

Explore the details in the Conversion section of the marketing matrix.

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