Customer marketing opportunities to consider

Some notes I have on file for a few different types of customer marketing opportunities.

  • Past customer reactivation
  • Loyalty programs or referral rewards
  • Systematically communicating with customers for brand bonding and customer insight elicitation
  • Creating joint ventures or endorsed mailings
  • Client database management and segmentation. Especially 80/20 marketing.
  • Improved lead generation and conversion
  • Self-liquidating offers
  • Creating recurring revenue opportunities (memberships, subscriptions)
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