Customer marketing opportunities to consider

Some notes I have on file for a few different types of customer marketing opportunities.

• Past customer reactivation
• Loyalty programs or referral rewards
• Systematically communicating with customers for brand bonding and customer insight elicitation
• Creating joint ventures or endorsed mailings
• Client database management and segmentation. Especially 80/20 marketing.
• Improved lead generation and conversion
• Self-liquidating offers
• Creating recurring revenue opportunities (memberships, subscriptions)

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