Some notes I have on file for a few different types of customer marketing opportunities.
- Past customer reactivation
- Loyalty programs or referral rewards
- Systematically communicating with customers for brand bonding and customer insight elicitation
- Creating joint ventures or endorsed mailings
- Client database management and segmentation. Especially 80/20 marketing.
- Improved lead generation and conversion
- Self-liquidating offers
- Creating recurring revenue opportunities (memberships, subscriptions)
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