How To Create A Mafia Offer

First, a Mafia Offer is a value proposition that:

• your market category finds compelling possibly to the point of disbelief, and
• your competitors are incapable of competing against it.

Is such a thing possible?

Sure, it doesn't say that you will capture 100% of your market, but developing a Mafia Offer makes business growth much easier.

The Mafia Offer must combine realistic market demand with a genuine competitive advantage and convincing presentation.

• It begins with a focus on strategic alignment within the business
• It requires careful and diligent market analysis for target audience insight
• It depends on customer-oriented service development

(more on Mafia Offer TOC Marketing)

• It solidifies through presentation development
• It gains attention through insight driven promotion
• It evolves through market testing
• It comes alive through promotion and gaining access to buyers
• It proves itself through measurable market share growth

I'll be writing more on exactly how to create a mafia offer.

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Tagged as: convincing presentation, customer oriented service, mafia offer, market share growth, marketing strategy, realistic market, strategic alignment, target audience, theory of constraints, toc, unrefusable offer