Here's a diagram depicting various interactions involved in the modern marketing function.

I don't quite know what to call it.
The story of the diagram suggests that the central aspects of Integration, Insight and Value inter-relate with eachother and in turn break down with the following key concepts:
- Integration is about digital marketing, data management and direct marketing
- Value is about customer, ROI and Objectives
- Insight is about behavioural, transactional, and demo-psychographics
I can see a couple alternative variations which could be made. Â I'll be back to play later.
Popularity: 1% [?]
Related posts on GavrielShaw.com:- Marketing Due Diligence by McDonald, Smith, and Ward Notes adapted from the book Marketing Due Diligence, 2007 A route to creating sustainable competitive advantage. Marketing as a discipline...
- TenStep for Project and Process Management Resources I recently discovered an amazing resource site for project and process management called TenStep. From the TenStep site. All organizations...
-
Time Management for Online Marketers The Problem Of Internet Marketing Time Management In The Effective Executive Mr Drucker (one of the world's most revered management... - Extending the definition of TOC Mafia Offer Marketing From discussion on linked in here. The essence of business is value creation. Marketing's job is to support that essence...
- The Career Troika This blog site is gradually evolving into wider aspects of business. It started from Copywriting and basic Online Marketing. Considered...
- Internet Marketing Finally Defined Internet marketing or marketing on the Internet is no longer the mysterious world it once appeared. The activities you undertake...
- Niche Marketing and Choosing a Niche Niche marketing is a type of marketing that falls out of the normal realm of mainstream business, or that involves...
- Google AdWords Management - Knowing The Lifetime Value Of Your Customer In Google AdWords Management, there are many metrics to consider. ("metrics" is just a fancy way of saying "numbers"). You...
- How To Write Profitable Industrial And Technical Product Media Releases Writing effective technical and industrial product press releases for online media sources can significantly increase your Web site's exposure. by...
- The Benefits Of Affiliate Marketing Business Affiliate marketing has been online for a couple of decades. To tell the truth, it is one of the best...




