The interaction between insight, value and integration

Here's a diagram depicting various interactions involved in the modern marketing function.

I don't quite know what to call it.

The story of the diagram suggests that the central aspects of Integration, Insight and Value inter-relate with eachother and in turn break down with the following key concepts:

• Integration is about digital marketing, data management and direct marketing
• Value is about customer, ROI and Objectives
• Insight is about behavioural, transactional, and demo-psychographics

I can see a couple alternative variations which could be made.  I'll be back to play later.

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Tagged as: behavioural insight, central aspects, customer, data, digital marketing, direct marketing, insight, integration, key concepts, marketing function, modern marketing, objectives, roi, transactional data, value