Business values, vision and mission

My take on another few popular management words:

  • Values are about what's important to the organization (perhaps the triple bottom line of people, profit, planet – if you are so inclined)
  • Vision connotes a 'stretch-future' – a grand picture of the successful future
  • Mission is perhaps closely synonymous with vision, but perhaps in a shorter time-frame  -  'what you intend to achieve'
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