Small Business Marketing

Notes from a meeting I had recently for small business marketing using the 6 categories of the marketing matrix.

Preparation

What time do you have available? What distractions are there to steel your time?
What budget do you have?
What skills do you currently have?
What resources do you currently have? (Outsource availability, staffing, intellectual property, existing products)
What is the shape of your Network? (Contacts, circule of influence, online social presence, etc)

SIPOC analysis of suppliers, customers, and production process of any new and existing products that will be used.
Market research
Competitor research
Develop
Product
Relationships
Web presence (social, website)
Positioning (persona, on a ‘lucky crusade’, and statement)

Testing. Offer. Copy. Bonding. Launch. Customer cycle (front-end / back-end), Segments, Data management.

See the main traffic section page for information on the 5 core online marketing channels.

Metrics for:


(more on Professional Marketing)

Test and select ruthlessly:

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