Gav
A product launch is similar to a business launch
Preparing a marketing strategy is close to preparing the strategy of business growth
Trent
Right two colors of the same jersey
I can begin to see where marketing strategy and business growth cross paths
Gav
Peter Drucker taught that the only 2 core functions of business are innovation and marketing
Trent
and the level of marketing is the level of growth
Gav
Define marketing
Trent
The process of the dissemination of a product or service to the market
…You define marketing.
Gav
What you have defined is promotion, not marketing
Trent
going to the market
The commercial functions involved in transferring goods from producer to consumer
Gav
“Marketing is a philosophy of business that places the customer at the centre of the universe.†– Peter Doyle
that’s not bad
but not got the detail I want you to grasp
but I’m not giving you the answer
Trent
thats not mine
"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large"
Gav
nice
Let’s refine that…
Marketing means: Creating, communicating and delivering values
Trent
wow thats nice
would you say preparation is laying the foundation for your personal and business success.
Gav
right
and MH definition of happiness = value creation + value reflection
Trent
getting clear on WHY you are going about this and also acquiring the knowledge you need to know and understand to achieve your objectives
Gav
Right! and WHY you are promoting the product…
i.e. from your perspective as the business, and also from the customers perspective
hence
“Marketing is a philosophy of business that places the customer at the centre of the universe.†– Peter Doyle
Trent
not necessarily learning everything right away but know what you need to learn as you go
Gav
but creating, communicating and delivering values is my preferred definition of marketing
which is the same as my definition of business
Trent
but you will not even be clear on what your product is and WHY the market needs it until you do research
Gav
exactly
so the root of marketing is not promotion, its insight
i.e. research
Trent
so does that mean SIM6 (alluding to the 6-part ‘strategy internet marketing’ matrix at www.gavrielshaw.com), is not a step by step process but a continuously evolving..
Gav
sure
hence, innovation is the other core component of business
Trent
it’s never done
Gav
the universe is infinite.
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