Marketing – What's the point?

On this blog I will share with you my journey with Business as honestly and openly as I can (given certain areas of client or personal sensitivity and privacy).

States Al Ries in 'The 22 Immutable Laws of Branding"… 'Marketing is Branding'… 'marketing is building a brand in the mind of the prospect' and 'marketing is what a company is in business to do'.

In 'The Goal' by Eli Goldratt, the story's hero discovers that the goal of any business is 'to make money'.

Not the only goal, but the broadest possible goal that can logically exist for a business to have.

I'm going to take you on my life long journey into marketing, branding, and making money for myself and my clients.

Welcome to my new marketing blog.

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