Social Science and Marketing

by Gavriel Shaw

What is the future of business and marketing?

The big picture of Social Science, via the historical insight afforded us by Carol Quigley, and the contemporary commentary provided by Zbigniew Brzezinski.

The focus in Europe on Schumpterian economics, the liberation of innovation, tempered by control from the elites.

The growth in the field of human genomics… in exponential incline even against the 18-monthly doubling effect of computer technology as per Moore's Law.

The mindless mass hypnosis created by Barack Obama's presidential campaign.

These are scary times… to be in business, to attempt insight into consumerism, even to be alive.

But it would seem that the undercurrents of technological progress are certain. We shall no doubt live to see astonishing changes.

Some of us will profit from them. Some of us will affect them. Others will watch as they flash wizzing by. But even they will benefit from them.

Perhaps 4 things are worth reflecting for their importance:

  • collaboration – how web2.0 will grow through open source networking to evolve how we live.
  • management – old structures of large enterprise being replaced and outcompeted by teens in jeans.
  • marketing – ever more insight into consumer behaviour coupled with constant refinement of permission marketing and needs-oriented innovation
  • technology – new surprises from the R&D labs and other science labs that create disruptive breakpoints.

I look forward to tomorrow.

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