Product Marketing Tips of an Aggresive Marketing Copywriter


Product Marketing Tips of an Aggresive Marketing Copywriter

by Gavriel Shaw

I have just made friends with a very interesting lady…

Ambitious. Intelligent. Adventurous. Healthy.

And she's quite interested in this thing we call 'Marketing'.

So what would I advise her? How could I help her along the rocky path of success with marketing her small business?

Having worked with all sorts of Marketing big shots…. And having worked with normal hard working folk with small businesses who are just trying to make a living. … And having worked with various other Entrepreneurial inbetweens… I have some conclusions, insights, and successes to share here on my blog.

I must ask you, my reader, a very important question.

What is your goal with exploring my blog about marketing?

  • Are you already a copywriter or marketer and just checking out the competition? Or learning more about our craft…
  • Or perhaps you are a looking for a source of marketing partner or freelance copywriter.
  • Or perhaps… like my new friend, you run your own small business and are hopeful to find some useful nuggets of information that will help you reduce business stress by getting more clients.

Whatever your reason, I offer you my views and experiences on what it takes to be successful with marketing throughout my blog.

I've worked in and around direct response marketing for 10 years. In investment banks, construction companies, personal finance, investment, advertising, the self-help industry, new technologies, and more.

All this experience has exposed me to many approaches to marketing, and I have identified 6 main areas of the marketing matrix.

They are the 6 stages required for modern online marketing that I use to work with all clients, as well as my own personal Internet marketing projects.

1. Marketing Preparation

Know your outcome. Know your current situation.

2. Marketing Research

Find out about your target market, niche audience, and prospect. What products are available on the market right now in competition with yours, and also that might compliment yours.

3. Marketing Development

The technical specifics of how you are going ot produce the product or service that you are going to provide, as well as the marketing engine that you must put together.

4. Marketing Traffic

So you have a fantastic product or service, that matches the desires and/or pains of a specific target audience. But building a better mouse trap does NOT mean the world will beat a path to your door, as Henry David Thoreau believed.

You must reach out to your target audience with appropriate marketing material that gets their attention, pokes at their hearts desires, builds your own credibility, and gives them enough reason to act on finding out more about what you have to offer.

5. Marketing Conversion

Of course the preparation, research, development, and traffic all contribute to the conversion process of taking a prospect and converting them into a client or customer.

This is the secret world of direct response copywriting, of which it seems very few are truly initiated.

And…

6. Marketing Tracking

Without tracking and split testing to provide numbers by which to make marketing decisions, ya just ain't doing true marketing.

The product is developed by the response from the marketplace which you measure through your marketing, and adjust your marketing accordingly, which produces new numbers (conversion rates, optin rates, etc.)

Yes, there is a lot involved in the aggressive marketing mix. My blog will help.

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