As a London based Copywriter, I've worked with finance companies including investment banks like Merrill Lynch and large B2C organizations such as Xerox and Vodafone.
Not all in 'copywriting' positions per se, but involved with the development of presentations materials, staff training materials, and more.
As a sales and promotion copywriter I have really found a focus for my passions of influential writing, psychology, and business development.
But what more for me really is there in London?
Perhaps I should once again take flight and travel some of the world, working from my laptop with clients on retainer or for individual items of work.
I found whilst travelling south east asia in 2005 that the life experiences I had there helped me raise the bar on the quality of my copywriting.
More flexible. More in touch with human concerns and distractions. More stories from which to pluck metaphors, anecdotes and examples for my ad promotions.
Working in London as a London based freelance copywriter is not easy, especially when most large companies opt for large advertising agencies that focus on pretty pictures and clever slogan headlines.
But I base my approach on the likes of Drayton Bird, who worked with David Ogilvy. Drayton now does some work with the excellent campaigns with Virgin, and writes long copy direct mail for financial services and.. well.. much much more.
That's what I love. The direct mail, or long copy web pages that really dig at the heart of the target prospects soft spots, fears and frustrations, dreams and aspirations, and compel them to act on the promotions offer that will help them relieve their pains and achieve their desired gains.
Copywriting in London has taught me a lot. And I am excited to see where the future takes me.
Originally posted 2008-07-05 22:26:52.
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