Here is a list of marketing channels from one of the books on my shelf that I've just browsed on this fine summers day lazing in the garden.
Take a look and you'll probably recognise a lot of opportunities that you may not currently be taking advantage of.
- Pro bono work
- Commerical publishing
- Position papers
- Radio interviews
- TV appearances
- Advertising
- Passive listings
- Speaking
- Website
- Electronic newsletters
- Word of mouth
- Trade association leadership
- Third-party endorsements
- Referrals
- Print newsletters
- Print interviews
- Teaching
- Alliances
- Products
- Networking
Worth thinking about when you sit down for work tomorrow morning. How can you take advantage of any of these marketing channels in the short-term, and which are best shelved for the time being due to lack of resource, expertise, or motivation?
Originally posted 2008-07-27 18:37:42.
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