Various Marketing Channels

Here is a list of marketing channels from one of the books on my shelf that I've just browsed on this fine summers day lazing in the garden.

Take a look and you'll probably recognise a lot of opportunities that you may not currently be taking advantage of.

  • Pro bono work
  • Commerical publishing
  • Position papers
  • Radio interviews
  • TV appearances
  • Advertising
  • Passive listings
  • Speaking
  • Website
  • Electronic newsletters
  • Word of mouth
  • Trade association leadership
  • Third-party endorsements
  • Referrals
  • Print newsletters
  • Print interviews
  • Teaching
  • Alliances
  • Products
  • Networking

Worth thinking about when you sit down for work tomorrow morning. How can you take advantage of any of these marketing channels in the short-term, and which are best shelved for the time being due to lack of resource, expertise, or motivation?

:)

Originally posted 2008-07-27 18:37:42.

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