Various Marketing Channels

Here is a list of marketing channels from one of the books on my shelf that I've just browsed on this fine summers day lazing in the garden.

Take a look and you'll probably recognise a lot of opportunities that you may not currently be taking advantage of.

Pro bono work
Commerical publishing
Position papers
Radio interviews
TV appearances
Advertising
Passive listings
Speaking
Website
Electronic newsletters
Word of mouth
Trade association leadership
Third-party endorsements
Referrals
Print newsletters
Print interviews
Teaching
Alliances
Products
Networking

Worth thinking about when you sit down for work tomorrow morning. How can you take advantage of any of these marketing channels in the short-term, and which are best shelved for the time being due to lack of resource, expertise, or motivation?

Originally posted 2008-07-27 18:37:42.

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