Egocentric Marketing | Mistakes Businesses Make In Marketing

Jeanette McMurtry puts it so well:

Major mistakes in business marketing include:

Egocentric, Overreaching, Overbearing, Nebulous, Void of ownership, Out of site out of mind, Budget oriented, and Immeasurable.

About Egocentric marketing Jeanette says:

Out of either intimidation or inompetence, or both, marketers too often cater their marketing efforts to the business owner (sometimes themselves), CEO, board of directors, or other heads of their business environment.

And all too often the reigning business executives have little or no marketing in their resumes and no direct experience in serving the customer. Yet marketers still build strategies and creative campaigns based on what will make management happy or, in other words, what will best prolong their job security and result in a better job evaluation.

When these are the influences that drive marketing plans (and in my observation, they often are), marketing has little chance of generating desired returns and thus fails.

Advertisements or any communications activities generated by the preceding motives, typcially result in what I call 'ego ads' or 'board of director ads'. They please a small audience for the short term (until the results come in) but fail to have an impact on the bottom line.

Copy for ego ads espouses the company misssion, making leaders feel proud and self-actualised, but fail miserably when it comes to appealing to consumers and their decision processes.

Brilliant!

A few so-called 'marketing managers' and compay Directors that I have worked with spring to mind…

Popularity: 1% [?]

• Viable Vision: Transforming Total Sales into Net Profits Notes from the very awesome, Theory of Constraints based strategic management book, called Viable Vision by Gerald Kendall. Viable Vision...
• Individual Capitalism and You, Inc. I feel I owe you an update... Although: ...With the lifestyle changes I have just begun (I am currently in...
• Aggressive Marketing Mix Mind-Map That's a lot of M's... This Aggressive Marketing Mix Mind-Map shows the 6 main branches used in the Aggressive Marketing...
• Mark Joyner's New Book for Free #1 best-selling author Mark Joyner, the man people like Dearl Miller call "the greatest marketing mind of our generation" has...
• My Position on Creative Advertising With my one hundred year background experience taken from studying the history of direct response advertising (mail order, direct mail,...

• Internet Network Marketing - What Are You Selling? Are you banging your head against the wall wondering what other people know that you don't? Are you stuck in...
• Jim Rogers Backs The US Dollar Jim Rogers, co-founder of Quantum Fund along with George Soros, achieved 4,000% returns in the 80's. He's famous for being...
• Learn The Perfect Online Marketing Strategies Whether your company would succeed or not will be directly related to the marketing capabilities of your organization. All you...
• A Network Marketing Fairy Tail Many people would have you believe that making a ton of money in network marketing is simply a matter of ...
• Facebook Marketing 500 Million consumers on Facebook.  Are you getting your share in your business? Find out how Facebook Marketing can skyrocket...

Tagged as: marketing mistakes