There are four tests for the permission marketer that Godin lays out in his book. Think about these as part of your prospect insight research.
Test 1
Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite them to ?raise their hands? and start communicating?
Test 2
Do you have a permission database? Do you track the number of potential clients who?ve given you permission to communicate with them?
Test 3
If consumers gave you permission to communicate with them, would you have something to say? Have you developed a marketing curriculum to teach people about your products?
Test 4
Once people become customers, do you work to deepen your permission to communicate with those people? Do you have a marketing funnel that encourages clients to invest at higher levels into your business services?
Originally posted 2008-07-31 14:09:24.
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