Market Research - The Big Picture

Modern market research involves analysing the amount spent on paid advertising networks to help determine the size and scope of a market.

In 2007 I conducted some online market research for the UK company Accident Advice Helpline.

They wanted to reduce their Pay-Per-Click advertising spend, whilst targeting their focus on the profitably areas of the market, plus increasing traffic from the search engines and copywriting.

This involved theme research and then subsequent niche keyword research.

• The diagram demonstrates initial theme research for Accident Advice Helplines market category of 'Personal Injury' (left column of picture).
• As you can see this is not just a 'keyword list'. It is structured into a long-tail hierarchy covering key areas that get the most searches and sales online (middle columns on picture).
• Each area splits into related long-tail niche terms, and each has a long list of associated keywords (right column of picture)

By covering all areas in such a hierarchy for your products/companies market place, you can 'swallow your entire market'.

After conducting such methods of market research you can proceed to niche market research.