New Additions To The Marketing Matrix

» Posted on Jan 23, 2012 in Sales and Marketing Management | 0 comments

I have added a lot of new information over the past few days (had some free time

Links in this post will open a new window so you won’t lose this page whilst you browse the new additions.

First, there is a neat timeline of management concepts that I will flesh out over the coming months.

Preparation: Corporate Strategy

If you are working within a corporate environment, or want to know what the guys in the suits do, check out the page on Corporate Strategy. It helps the Marketer and Copywriter understand the broader picture for each marketing campaign.

Development: Strategic Business Units

In essence, the SBU is a profit making area that focuses on a combination of product offer and market segment, requiring its own marketing plan, competitor analysis, and marketing campaign. Read about Strategic Business Units.

Development: Acquisition and Retention

In the Development section we have new pages on Front-End Acquisition and Back-End Retention.

Development: Copywriting

Visit the Copywriting page for an expanded description of what you need to cover in any and every marketing campaign you run.

Tracking: Metrics

Lastly, on the main Tracking page I have expanded the list of metrics to be gathered in marketing.

Enjoy the new additions.

Happy marketing.

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Tags: campaign development, competitor analysis, Copywriter, corporate strategy, market segment, marketing campaign, own marketing, retention, strategic business units