The Contribution Perspective of the Business Development Matrix recognises that contribution goes in multiple directions.
- Internally, Managers contribute to increasing shareholder value
- Externally, the business contributes to various stakeholders, including society in general, and specifically, the customer (economic buyer)
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Marketing Project Manager through Strategic Focus using the Theory of Constraints 5 Focusing Tools... dedicated to a possible yet not certain radiant future of benevolent, humanistic globalisation.