Posts Tagged "advertising copywriter"

I have just revised the introduction pages of the white paper on choosing a copywriter. The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter...

Tweet Pin It My white paper… “Exposing the link between your marketing success and your copywriter selection process” …has a fresh coat of paint. I’ve highlighted my 3-part formula that beat an ad agency by 510% in a split-test. I’ve also included a quote by Claude Hopkins which is probably the first ever identification of an irresistible offer, more recently labelled a ‘mafia offer’. The Research section has also been expanded to include all 5-types of ‘insight’ that your copywriter needs in order to do the best job possible for your campaign. Here it is: Professional Advertising Copywriter...