Posts Tagged "b2b marketing"

Tweet Pin It On LinkedIn someone asked: What should white papers/e-books help you achieve for your business? For me, a white paper should capture a brief moment of crystal clear focus in decision makers minds. It is a gateway into respectful consideration by people that perhaps otherwise would not find or take the time to review your material. A white paper gives me that one brief flicker of time to plant myself firmly on someone’s radar – without detailing the topic as much as would an ebook. I have just published a white paper (still a work in progress) on Marketing Project Management which is available at...

Reading all the marketing trade press we can see lots of coverage about big brands and consumer marketing, but shouldn't we... as a marketing community... some how provide cost efficient and more effective means to market to eachother's companies?