Permanent Innovation by Langdon Morris My review rating: 5 of 5 stars You know a great book when by page 100 and flicking through the rest, you know it obsoletes most others on its topic to date, and that its almost not worth taking notes because almost every page contains golden nuggets. If Innovation in [...]
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This one has really "cooked my noodle." Mark Joyner is running a rather controversial experiment that has already sent the marketing experts into a tizzy. You've probably heard of his book "The Irresistible Offer" – it's what some call "one of the top 5 marketing books ever written" and has been one of the best-selling [...]
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#1 best-selling author Mark Joyner, the man people like Dearl Miller call "the greatest marketing mind of our generation" has just released his new book, but it's not yet available at your local bookstore.
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Five resources
What needs to be created, by whom, using which technology, under which budget, in what timeframe?
Materials – input and output
Men/women – huma resource
Machines – infrastructure
Money – budgets
Minutes – time
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