Posts Tagged "business growth"

Marketing means: Creating, communicating and delivering values

Tweet Pin It I‘m part of a secret split-test club where the members critique eachothers latest marketing test webpages and offers. One of the big mistakes that I’m seeing at present is when a single offer, landing page or homepage… does not clearly speak to any one particular clear target audience: Market: Real Estate Investor Newbies or Experienced? The headline does not seem to apply to a newbie real estate investor, yet the first couple paragraphs feel like copy that would be done more to a newbie investor. Isn’t it true that existing real estate investors already know there are such things as ‘private lenders’? So maybe test something like: You probably already know about...