Posts Tagged "business strategy"

Tweet Pin It Some years ago ‘The Chairman’ recommended Strategy Pure and Simple and I have finally gotten around to reading it. In this excellent book, Michael Robert, originator of the phrase ‘strategic thinking’ lays out example after example of how companies have actually implemented strategy for great success. Here are some notes. A key impediment of success is inability to distinguish strategy from operations. Key difference between winners and losers is the ability to think strategically. Operations is not Strategy Mooney said “At first everybody thinks they understand strategy, yet they confuse operations and the vision”   Increasing efficiency for how a company currently does things is...

First Solar grew from a 50 person company into a 1,500 person company in 5 years with further large scale growth in the pipeline. Watch this eye opening presentation to find out how.

Tweet Pin It In my teens I found a book in my dad’s collection which described: “…looking at the potential for a new kind of relationship… and a new kind of society… …transcending outmoded roles and patterns”. The book was Focusing by Eugene T. Geldin. And I believe today’s Professional must embrace its central message that: “A new society is forming … one in which the individuals are much more developed and aware than has been true throughout history … …A society of pattern-makers is coming.” As such: Modern business seeks to create, package and control ‘experience’ for individuals that are more developed and more aware...

The first insight is that energy moves along the path of least resistance. The underlying structure of anything will determine its path of least resistance. We can determine the path of least resistance by creating new structures.

Tweet Pin It Unfortunately… …many people’s view of business is that of a necessary evil for selling stuff to make money… …whilst being trapped in a corner of a stuffy office with unnatural fluorescent lighting and mouldy air conditioning… …where they shuffle papers and put up with uncooperative senior management and uncommitted subordinates… …all for the ‘privilege’ of 40% of what they earn being taken in force-backed taxes by politicians… Not a pretty picture. Here’s another view of business. A view held by some of the most successful business people in the world. Whether those businesses are small or large, here is the real...

If total control of professional marketing management is important to you... ...this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control. In fact, this just might be the greatest secret in the marketing industry. I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).

Strategy is of paramount importance yet difficult for most to clearly define or explain. The common view of 'strategy' and its counterpoint 'tactics' is that 'strategy is about the long-term whilst tactics are about the short-term. In line with that view comes Tregos and Zimmerman who define strategy as:

Tweet Pin It Business Plan Software Business Plan Pro is the most advanced business planning software available with the forecasting, collaboration and analysis tools you or your team need. What’s Included Creates the plan that gets results Business Plan Pro is the most advanced business planning software available. No other business planning product compares with this software’s functionality and flexibility. In addition to all of the features of Business Plan Pro, Premier helps you: Collaborate with a team. Distribute the work load between several team members. See the big picture. Combine several plans into one and track actuals against your plan. Create detailed financials....

Tweet Pin It In today’s uncertain economic climate, the job you have today may not be around tomorrow. This is the unfortunate reality we all have to face. Small business startup strategy. But amidst the uncertainty of these times, opportunities are lurking everywhere for those who keep their eyes wide open. Let me elaborate: Did you know that more millionaires were made during The Great Depression than any other time in US history? Also, many of the companies established during the last recession- in the early 90′s- are still around today, earning a tidy profit for their founders. So maybe instead of worrying about how secure your position is in the company where you’re working, you can be...

Tweet Pin It In essence, the SBU is a profit making area that focuses on a combination of product offer and market segment, requiring its own marketing plan, competitor analysis, and marketing campaign. Hold your breath for this… cos you gotta concentrate hard:   A Strategic Business Unit emerges at the cross-over between… A product offering that the company could make and A reachable market segment that has a high value profit potential. Ok breathe… That is to say, if there’s a big enough market niche for a product we can supply, then we may want to create a SBU that focuses on that opportunity. E.g. Selling ice-cream to kids playing outdoors in hot weather – could be one...

Tweet Pin It If you manage a Strategic Business Unit within a large corporate, then everything we cover in the marketing matrix website must be aligned with the wider corporate strategy. And this page will make sure you understand exactly what that is… Or, if you are a SME (small / medium enterprise) business owner, then being in touch with the considerations that large corporates make about strategy can help you evolve your marketing plan and business growth. So let’s review these top-level ideas of corporate strategy now. Leading businesses concentrate on three areas: Customers – who shall we target and how shall we build relationsips to maximise life time value with best possible profit...

Tweet Pin It 500BCE War and strategy 14th century – Costs of complexity 1450 Innovation 1886 Brand 1896 Loyalty 1897 Mergers and acquisitions 1897 The 80:20 principle 1911 Empowerment 1911 Scientific management 1911 Entrepreneurship 1916 Diversification 1920 Decentralization 1924 Market segmentation 1938 Leadership 1940 Lean marketing 1940s Lean manfucaturing 1950 Supply chain management 1950s Channel management 1950s Project Management 1951 Total quality management 1954 Management by objectives 1958 Systems thinking 1958 Tipping point 1960 What business are you really in? 1960 Strategic alliances 1960 Theories X & Y 1964 Four Ps of Marketing 1965 Corporate Strategy 1966 Experience curve 1968 Boston...