Business values, vision and mission
My take on another few popular management words: • Values are about what's important to the organization (perhaps the triple bottom line of people, profit, planet - if you are so inclined) • Vision connotes a 'stretch-future' - a grand picture of the successful future • Mission is perhaps closely synonymous with vision, but perhaps in a shorter time-frame  -  'what you intend to achieve'









Marketing Project Manager through Strategic Focus using the Theory of Constraints 5 Focusing Tools... dedicated to a possible yet not certain radiant future of benevolent, humanistic globalisation.