Posts Tagged "competitor research"

As online start-up costs get cheaper – some small operations open with capital as low as $10 - expect competition to get tougher as the Internet becomes more accessible to hopeful and resourceful business-minded people.

Tweet Pin It Notes from a meeting I had recently for small business marketing using the 6 categories of the marketing matrix. Preparation What time do you have available? What distractions are there to steel your time? What budget do you have? What skills do you currently have? What resources do you currently have? (Outsource availability, staffing, intellectual property, existing products) What is the shape of your Network? (Contacts, circule of influence, online social presence, etc) Research SIPOC analysis of suppliers, customers, and production process of any new and existing products that will be used. Market research Competitor research Develop Product Relationships Web presence (social,...

Simple technique for market research.

Tweet Pin It More to come, but… Can you determine your competitors strategy by reviewing their apparent sales strategy? You can see their market segmentation, product innovations, etc… just by looking. So look. <p>Recommended Resource: Use Mark Joyner’s <a href=”http://www.simpleology.com/p/competitiveintelligence/nathanshaw/gscom-page” target=”_blank”>Competitive Intelligence Cash Maps</a> for managing the process of competitor research.</p>

Tweet Pin It The scope and depth of research depends on resource constraints, time constraints, and the overall corporate/business/function’s purpose. Maximising corporate value creation divides into 2 dimensions: Market attractiveness (the potential opportunity that exists within a certain market) Competitive strength (the organizations competencies and assets available to capture those opportunities in the face of competition) Each of these areas of research are relative to eachother and highly overlap. We divide them in order to create a focussed view from each perspective. Market Research Niche Research Competitor Research Product Research Prospect or Customer Research Internal Research Market...