competitor research

As online start-up costs get cheaper – some small operations open with capital as low as $10 – expect competition to get tougher as the Internet becomes more accessible to hopeful and resourceful business-minded people.

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Small Business Marketing

by Gavriel Shaw

Notes from a meeting I had recently for small business marketing using the 6 categories of the marketing matrix. Preparation What time do you have available? What distractions are there to steel your time? What budget do you have? What skills do you currently have? What resources do you currently have? (Outsource availability, staffing, intellectual [...]

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Simple technique for market research.

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