My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion.
This particular promotion was loans for homeowners. The average size loan was £10,000.
More on Real-Life Example of Marketing Campaign Testing
Originally posted 2008-08-07 10:02:37.
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These are questions as business owners we should know. I learned a lesson from a successful business guy many years ago who said to me ‘Treat it like a hobby — and you’ll get a hobby income. Treat it like a business — and you’ll get a business income’
