conversion rates

My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion.

This particular promotion was loans for homeowners. The average size loan was £10,000.

More on Real-Life Example of Marketing Campaign Testing

Originally posted 2008-08-07 10:02:37.

Related posts:

  • Email Marketing Campaigns | How To Plan Email Marketing Campaigns Email Marketing Campaigns share a lot similar with traditional mail order direct marketing. The number 1 criteria for a high…
  • Executive Guide To Email Marketing Database Group Interactive will be running a series of Executive Briefings in London UK around the topics of: Multichannel marketing…
  • forrest-mistSell your photos for cash Now here's a new career change idea… AWAI's Turn Your Pictures Into Cash program. When David Morgan traveled to Asia,…
  • kosamet-muaythai2.jpgAbout Me Purpose To help bring about a better world through combining marketing, product development, and efficient business practice. Values Individuality. Liberty….
  • It's Not Luck – by Eli Goldratt Notes from It's Not Luck on the use of Theory of Constraints… (for strategic marketing) …when the MARKET is the…

I bought Jim Stone's Split Test Accelerator back in late 2005.

Most likely one of the most important investments in my own marketing self-education I could have made…

Why?

Because conducting multivariate true taguchi split tests on landing pages and sales pages gives you a genuine experience of the optimisation process that no academic text book or random trial and error marketing promotions can ever give you.

These are questions as business owners we should know. I learned a lesson from a successful business guy many years ago who said to me ‘Treat it like a hobby — and you’ll get a hobby income. Treat it like a business — and you’ll get a business income’


 Powered by Max Banner Ads 
Login