I bought Jim Stone's Split Test Accelerator back in late 2005.
Most likely one of the most important investments in my own marketing self-education I could have made…
Why?
Because conducting multivariate true taguchi split tests on landing pages and sales pages gives you a genuine experience of the optimisation process that no academic text book or random trial and error marketing promotions can ever give you.
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These are questions as business owners we should know. I learned a lesson from a successful business guy many years ago who said to me ‘Treat it like a hobby — and you’ll get a hobby income. Treat it like a business — and you’ll get a business income’
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My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion. This particular promotion was loans for homeowners. The average size loan was £10,000. Up to that point they had been sending a similar email with no personalisation or compelling appeal that a good direct response copywriter [...]
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