Archive by tag 'copy'


copy

The Elements of Writing Copy by Bob Bly

by Gavriel Shaw

Notes from the book The Elements of Writing Copy by Bob Bly

Being overly clever for the sake of being clever is a major cause of confusing copy. So are lengthy sentences, cliches, big words, not getting to the point, a lack of specifics, technical jargon, overuse of superlatives, and poor organization.

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Hook And Reel Them In | Copywriters Best Friend

by Gavriel Shaw

One of the copywriters best friends is the 'hook point'.

Using a hook, the copywriter forces the reader to latch on to the copy until his curiosity and hope that the hook point instils becomes satisfied.

In simple terms. The hook is the big attention grabber of the sales piece.

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