Posts Tagged "copywriter selection"

Tweet Pin It You’ve got budget. You’ve got projects. You’ve got targets. You’ve got… a huge pain in the butt. Marketing Management is not for the feint of heart, is it? Those baffoons in higher management really have no way of comparing a lead-generating social media marketing program from a creative brand advertising campaign. But they sure know how to put on the pressure. Actually, I don’t think you should be so hard on senior management. There is a way to make them giddily happy with your marketing performance, whilst educating them under-the-radar super quickly so that they actually support the growth of marketing in all directions. The key is minimalism. And that’s...

I have just revised the introduction pages of the white paper on choosing a copywriter. The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter...

Tweet Pin It Marketing Words! Advertising Words! Sales Words! All are meaningless and chasing after the wind… …lamented King David 3000 years ago. He should have seen how POWERFUL words can be in the 21st Century of high-octane commercialism, business capitalism and impulse buy advertising. If your marketing words don’t sell, you don’t make money. You know it. I know it. And yet words are one of the most obvious areas of neglect at many businesses, large and small. Obvious that is to a copywriter, and many savvy marketers, but often not so obvious to Directors. Company Directors and rushed managers make the mistake of thinking that: “words are simple. Words are common. Anyone can write...

Tweet Pin It My white paper… “Exposing the link between your marketing success and your copywriter selection process” …has a fresh coat of paint. I’ve highlighted my 3-part formula that beat an ad agency by 510% in a split-test. I’ve also included a quote by Claude Hopkins which is probably the first ever identification of an irresistible offer, more recently labelled a ‘mafia offer’. The Research section has also been expanded to include all 5-types of ‘insight’ that your copywriter needs in order to do the best job possible for your campaign. Here it is: Professional Advertising Copywriter...

I have just published (a work-in-progress) white paper on how professional marketers and business owners should approach, select, guide, and judge a copywriter.