Posts Tagged "copywriter services"

Tweet Pin It Copywriting in London is at a cross roads… On the one side we have a rich and mature history of marketing and advertising. David Ogilvy himself, although not British (A Scottsman advertising legend and direct response copywriter — founder of Ogilvy and Mathers) provides a strong voice of reason to UK copywriters, even to this day. Yet London advertising is still awash with ATL brand awareness short copy with cutesy pictures and zero performance metrics. General advertising and direct response has a great divide, said Ogilvy. As a London copywriter, I uphold the ethos of pure direct response. I’m a direct response long copy copywriter. I write to sell. Not to entertain. I write to...

Tweet Pin It I can’t very well let your competition or mine see my latest and greatest samples, can I? So these copywriting samples are old… If you are looking for a copywriter for hire, check out my copywriter services page and contact me. I can show you some new samples then. This page shows copywriting samples up to 2009 for: Web Promotion Pages White Papers Corporate Brochures Print Ads Sales Literature Email Marketing Sample: Web Promotion Pages This example shows how straight forward and simple a promotion page can be. As an unknown brand, the company branded banner actually reduced conversions by revealing the sales nature of the page. A plain editorial written long copy engaged the...

Tweet Pin It When I got an email requesting a call from a significant size direct mailer in the health market… I just thought it was another project with a great new client. But what she told me left me surprised. Apparently, for all you unfortunate Marketing Directors that hunt for good health copywriter talent… most of the sites you come across are kinda, well, bland and boring. Right? Like they don’t instantly impress you with the copywriters ability to tell a good story, a relevant story, to keep you engaged, and stir you enough want to to take action and speak to that copywriter right then and there… Am I right? Well that’s what I was told when I got on the phone with the new...

Tweet Pin It Marketing Words! Advertising Words! Sales Words! All are meaningless and chasing after the wind… …lamented King David 3000 years ago. He should have seen how POWERFUL words can be in the 21st Century of high-octane commercialism, business capitalism and impulse buy advertising. If your marketing words don’t sell, you don’t make money. You know it. I know it. And yet words are one of the most obvious areas of neglect at many businesses, large and small. Obvious that is to a copywriter, and many savvy marketers, but often not so obvious to Directors. Company Directors and rushed managers make the mistake of thinking that: “words are simple. Words are common. Anyone can write...

Tweet Pin It …lamented King David 3000 years ago. He should have seen how POWERFUL words can be in the 21st Century of high-octane commercialism, business capitalism and impulse buy advertising. If your marketing words don’t sell, you don’t make money. You know it. I know it. And yet words are one of the most obvious areas of neglect at many businesses, large and small. Obvious that is to a copywriter, and many savvy marketers, but often not so obvious to Directors. Company Directors and rushed managers make the mistake of thinking that: “words are simple. Words are common. Anyone can write the ‘blurb’ for the new product. Give it to the propeller head in the corner who did the programming for the...

I have just published (a work-in-progress) white paper on how professional marketers and business owners should approach, select, guide, and judge a copywriter.