Dan Lew, my client from 2006 who I met whilst traveling in Thailand, interviewed me about marketing and copywritering which you can see below or on Dan's site at Interview with Copywriter / Internet Marketing Guru – Gavriel Shaw. Dan begins the interview write-up saying: Gavriel Shaw is a good friend of mine who has been [...]
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I have worked with dozens of companies in various capacities including senior marketing management for a marketing service provider. Previous clients and employers include: Now freelancing whilst traveling South America, I develop marketing plans and write promotional copy for several business clients. What I find evolving in my own approach to client projects is, as [...]
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My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion. This particular promotion was loans for homeowners. The average size loan was £10,000. Up to that point they had been sending a similar email with no personalisation or compelling appeal that a good direct response copywriter [...]
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If a 510% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read.
And here's why:
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Well, one of the things I wanted to ask you, Mr. Burnett – touching on what you’ve said – did you find writing ad copy more difficult than writing newspaper copy?
Much more difficult, yes, because it has to be so much more compact and yet it has to deliver the facts, too. I learned a lot from newspapers as to how to communicate and how to put color and interest into advertising copy. But finding the magic things to say about a product that would interest people and evoke their interest and lead them by the hand to the conclusion that they should buy something – that was another art, really.
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How long will it take you to learn sales copywriting?
It really depends on several key factors:
How flexible you are
What copywriting courses you use
How much time you put into practicing
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The modern advertiser and marketer… Call him a Market Maker… or better yet, a Market Diviner. He seeks not to create new markets, for that would require educating, which takes time and great expense. No. The Market Diviners goal is to be at exactly the right place, at the right time, with the right gadget [...]
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I have just made friends with a very interesting lady.
Ambitious. Intelligent. Adventurous. Healthy.
And she's kinda interested in this here thing called Marketing.
So what would I advise her? How could I help her along the treacherous (pun intended but that's a story for another time) path of success with marketing.
I am of course no big shot myself yet. But having worked with big shots. Having worked with normal hard working folk with small businesses who are just trying to make a living. And various other inbetweens. I seem to have arrived at some conclusions, insights, and successes that I am happy to share with you on my blog – such as pages like.
But before I go off on one. I must ask you, my dear reader, a very important question.
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