My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion.
This particular promotion was loans for homeowners. The average size loan was £10,000.
More on Real-Life Example of Marketing Campaign Testing
Originally posted 2008-08-07 10:02:37.
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If a 510% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read.
And here's why:
Well, one of the things I wanted to ask you, Mr. Burnett – touching on what you’ve said – did you find writing ad copy more difficult than writing newspaper copy?
Much more difficult, yes, because it has to be so much more compact and yet it has to deliver the facts, too. I learned a lot from newspapers as to how to communicate and how to put color and interest into advertising copy. But finding the magic things to say about a product that would interest people and evoke their interest and lead them by the hand to the conclusion that they should buy something – that was another art, really.
How long will it take you to learn sales copywriting?
It really depends on several key factors:
How flexible you are
What copywriting courses you use
How much time you put into practicing
The modern advertiser and marketer… Call him a Market Maker… or better yet, a Market Diviner.
He seeks not to create new markets, for that would require educating, which takes time and great expense.
More on Market Diviners | Top Truths Of Breakthrough Advertising
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I have just made friends with a very interesting lady.
Ambitious. Intelligent. Adventurous. Healthy.
And she's kinda interested in this here thing called Marketing.
So what would I advise her? How could I help her along the treacherous (pun intended but that's a story for another time) path of success with marketing.
I am of course no big shot myself yet. But having worked with big shots. Having worked with normal hard working folk with small businesses who are just trying to make a living. And various other inbetweens. I seem to have arrived at some conclusions, insights, and successes that I am happy to share with you on my blog – such as pages like.
But before I go off on one. I must ask you, my dear reader, a very important question.
