My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion.
This particular promotion was loans for homeowners. The average size loan was £10,000.
More on Real-Life Example of Marketing Campaign Testing
Originally posted 2008-08-07 10:02:37.
Related posts:
-
Introducing TOC-Marketing to clients (adapted from this thread on Linked-in) Defining the problem: Undesirable Effects Here's a few UDEs: * Despite the logic of TOC,… - Email Marketing Copywriter and Email Campaign Management Whilst copywriting is on my mind… (as it often is on a Saturday afternoon) Let me tell you a surprising…
- New Online Product Launches Hereâs how online launches are being played today⦠(I've kept light on the detail as I'm not going to give…
- Discussing Theory of Constraints in Service Based Organizations In a Linked-in thread on TOC in Services, Richard said: "…how would one apply ToC to an organization where it…
- The Unrefusable 'Mafia Offer' for Marketing My experience of working in corporate environments including on several senior management teams exactly matches the poignancy that Eli Goldratt…