If you work in sales, marketing or advertising, you have to check out this video.
On the eve of his retirement, copywriting legend Ted Nicholas looks right at the camera and tells you how he did it – and how you can follow in his footsteps.
This one has really "cooked my noodle."
Mark Joyner is running a rather controversial experiment that
has already sent the marketing experts into a tizzy.
You've probably heard of his book "The Irresistible Offer" – it's
what some call "one of the top 5 marketing books ever written"
and has been one of the best-selling marketing books of the last
3 years week after week.
More on Best Selling Marketing Book – Available FREE!
Originally posted 2008-05-17 20:25:40.
Related posts:
- The chasm between general advertising and direct response is wide – David Ogilvy Watch the great David Ogilvy explain the difference in value between ATL general brand awareness advertising… and BTL direct response…
- Become a Freelance Travel Writer If you love travel, and have a flare for creative writing, then maybe you too should become a freelance travel…
-
AWAI Copywriting Course | Accelerated Program for Six-Figure Copywriting by AWAI I love copywriting. It involves creativity, psychology, and large amounts of moolah. And I've taken my fair share in copywriting… - Email Marketing Campaigns | How To Plan Email Marketing Campaigns Email Marketing Campaigns share a lot similar with traditional mail order direct marketing. The number 1 criteria for a high…
- Email Copywriting and Affiliate Marketing If you are new to this site and looking for info on an email copywriter, check out the main copywriting…
One of the copywriters best friends is the 'hook point'.
Using a hook, the copywriter forces the reader to latch on to the copy until his curiosity and hope that the hook point instils becomes satisfied.
In simple terms. The hook is the big attention grabber of the sales piece.
Response is totally DESTROYED when an advert starts off with Our company, blah blah, was established in 1890, when the railroads were built, by our grandfather. As a family owned business for 75 years we have got the experience to blah blah.
Your markets sophistication depends on how many similar products, and how many competing ads.
There are 5 stages of market sophistication:
First stage is being first to market: Prospects have no sophistication about the product at all. So be simple, be direct, and don't be fancy. Just tell it like it is. Name either the need or the claim in your headline – nothing more. Dramatize the claim in your copy, then bring in your product, and prove it works.
More on Market Sophistication | What Stage Is your Market At?
Originally posted 2008-12-12 22:50:34.
Related posts:
- Innovation To The Core by Skarzynski & Gibson Notes adapted from Innovation To The Core, second half, from page 85. 5 Design Rules for Enlarging the Enhancing the…
- The Elements of Writing Copy by Bob Bly Notes from the book The Elements of Writing Copy by Bob Bly To some degree all 8 elements must be…
- New Online Product Launches Hereâs how online launches are being played today⦠(I've kept light on the detail as I'm not going to give…
-
Theory Of Constraints For Sales Management Notes from the book The Cash Machine by Klapholz and Klarman The market for our products is expanding⦠but we… - 5 Ways To Beat The Competition | Marketing Strategy You have 5 routes available to beat your competition… Superiority of Product – Sometimes easier said than done… Superiority of…
Imagine trying to sell a product through pictures alone.
Snazzy billboard adverts. Flashy TV adverts. Creative attention grabbing magazine adverts.
Big on 'big ideas'. Short on copy.
Do they sell?
Who cares?! They win awards for the creative agencies.
But a certain type of copywriter does care. They care about your bottom line as a client. They care about the prospect, because they will put together a good case for why the prospect should buy. They will run split tests. They will even suggest weaknesses in the product offer so they can be improved.
What kind of copywriter sweats bullets and bleeds onto a blank canvas, cares little about awards, and avoid the word 'creative'?
I have just revised the introduction pages of the white paper on choosing a copywriter.
The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter…
I have just published (a work-in-progress) white paper on how professional marketers and business owners should approach, select, guide, and judge a copywriter.
We don’t permit any client to give us ground rules. We firmly believe that he can’t know as much about advertising. Because we live and breathe that all day long.
Caples writes:
I would much rather have a hastily prepared advertisement based on the correct appeal than 20 beautiful pieces of copy with beautiful pictures featuring an ineffective appeal.
I would be perfectly satisfied if they spent 11 months in search of the right appeal and one month – or one week, for that matter, preparing the actual advertisements
