Your markets sophistication depends on how many similar products, and how many competing ads. There are 5 stages of market sophistication: First stage is being first to market: Prospects have no sophistication about the product at all. So be simple, be direct, and don't be fancy. Just tell it like it is. Name either the [...]
{ 0 comments }
I have added a lot of new information over the past few days (had some free time Links in this post will open a new window so you won't lose this page whilst you browse the new additions. First, there is a neat timeline of management concepts that I will flesh out over the coming [...]
{ 0 comments }
Notes from the book The Elements of Writing Copy by Bob Bly
Being overly clever for the sake of being clever is a major cause of confusing copy. So are lengthy sentences, cliches, big words, not getting to the point, a lack of specifics, technical jargon, overuse of superlatives, and poor organization.
{ 0 comments }
We don’t permit any client to give us ground rules. We firmly believe that he can’t know as much about advertising. Because we live and breathe that all day long.
{ 0 comments }
Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)
{ 1 comment }
Ladies and gentlemen, I envy you. Your timing is perfect. You’ve come in the direct response business at the right moment in history. You’re on to a good thing.
{ 2 comments }
If you work in sales, marketing or advertising, you have to check out this video.
On the eve of his retirement, copywriting legend Ted Nicholas looks right at the camera and tells you how he did it – and how you can follow in his footsteps.
{ 0 comments }
This one has really "cooked my noodle." Mark Joyner is running a rather controversial experiment that has already sent the marketing experts into a tizzy. You've probably heard of his book "The Irresistible Offer" – it's what some call "one of the top 5 marketing books ever written" and has been one of the best-selling [...]
{ 0 comments }
One of the copywriters best friends is the 'hook point'.
Using a hook, the copywriter forces the reader to latch on to the copy until his curiosity and hope that the hook point instils becomes satisfied.
In simple terms. The hook is the big attention grabber of the sales piece.
{ 0 comments }
Response is totally DESTROYED when an advert starts off with Our company, blah blah, was established in 1890, when the railroads were built, by our grandfather. As a family owned business for 75 years we have got the experience to blah blah.
{ 1 comment }
Loading ...
